Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. March 2026
    2. 2026 Buildings supplement
    3. February 2026
    4. 2026 Pig Nutrition supplement
    5. January 2026
    6. December 2025
    7. November 2025
    8. 2025 National Pig Awards supplement
    9. October 2025
    10. September 2025
    11. August 2025
    12. 2025 Maximising Pig Health supplement
    13. July 2025
    14. June 2025
    15. 2025 Innovation supplement
    16. May 2025
    17. April 2025
    18. March 2025
    19. 2025 Buildings supplement
    20. February 2025
    21. 2025 Nutrition Supplement
    22. January 2025
    23. December 2024
    24. November 2024
    25. 2024 National Pig Awards supplement
    26. October 2024
    27. September 2024
    28. August 2024
    29. 2024 Pig Health supplement
    30. July 2024
    31. June 2024
    32. 2024 Innovation supplement
    33. 2024 Pig & Poultry Fair Guide
    34. May 2024
    35. April 2024
    36. 2024 Buildings Supplement
    37. March 2024
    38. 2024 Pig Nutrition supplement
    39. February 2024
    40. January 2024
    41. December 2023
    42. November 2023
    43. 2023 National Pig Awards supplement
    44. October 2023
    45. September 2023
    46. Health Supplement
    Featured

    March 2026 issue of Pig World now available

    March 2, 2026
    Recent

    March 2026 issue of Pig World now available

    March 2, 2026

    2026 Buildings supplement now available

    March 2, 2026

    February 2026 issue of Pig World now available

    February 3, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Alistair Driver

An industry ready to face the challenges

Alistair DriverBy Alistair DriverJuly 1, 20173 Mins Read
LinkedIn Twitter Facebook Email

The Pigs 2022 conference, from my perspective at least, confirmed the upbeat mood of the British pig industry.

There was a tangible buzz around the whole event – and not just in the bar at 1am. Pig prices north of £1.60/kg help.
The global outlook also helps – a growing, increasingly affluent population demanding ever greater quantities of protein, led, of course, by China, which we were reassured will continue to import huge volumes of pork. And, although the global competition might be fierce, the UK brand and the story behind it carries resonance.

And yet this month has also highlighted the vast and varied challenges the pig sector faces.
Early June saw the pig industry submit its proposals for long-term ‘challenging, but achievable’ antibiotic reduction targets. Then a few days later, we had confirmation zinc oxide is going within five years (unless we can make Brexit work in our favour). Joined up policy, anyone?

Pigs 2022 showcased technological advances, innovation and good practice. And there appears to be a real willingness to disseminate this across the industry, and a desire to embrace the opportunities collectively.

Domestic demand for our product is, at best, static, while our productivity lags behind our competitors. The industry remains under intense scrutiny from aristocratic campaigners encouraging celebs to ‘turn their noses up’ to ‘factory’ pig farming and from the more sinister and damaging incursions onto pig farms by vegan campaigners. The latest one (see Zoe’s comment) has generated a big noise.

It might just be me but there is a sense, however, that the industry is up for these challenges.
Pigs 2022 showcased technological advances, innovation and good practice. And there appears to be a real willingness to disseminate this across the industry, and a desire to embrace the opportunities collectively.

Meanwhile, we have enormous political uncertainty after another June delivered another political bombshell. With Brexit talks under way – hard or soft, who knows? – we still have little real idea of what our trading relationship will be with the EU or our other trading partners, let alone our likely exposure to cheap competition.

We now have Michael Gove batting for us at Defra, the arch-reformer still reviled among teachers. So, should we be worried about a politician who continues to champion Brexit as an opportunity for a cheap food economy?

Maybe, but he is also a political heavyweight who, superficially at least, has promised to ‘champion the farming industry’. If we get him onside, he could be a valuable ally (assuming his Government can survive long enough for him to show it).
Glass half-full again, see!

Share. LinkedIn Facebook Twitter Email
Previous ArticleOpening up to share new ideas
Next Article How consumer power could end Russia’s antibiotic silence
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

Comment: Meet AHDB’s customer services team

March 6, 2026

Comment: Valuable engagement in Brussels on some of our hottest topics

March 5, 2026

Vet View: Why porcine ear necrosis deserves renewed attention

February 10, 2026
Latest News

Defra launches call ‘Call for Information’, as EU-UK SPS negotiations continue

March 9, 2026

NPA appoints former MP Jo Churchill as its next chair

March 9, 2026

Vets in Focus: Advice on the pig health challenges

March 9, 2026
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • Senior Pig Stockperson – Ref 1850 West Yorkshire

    • West Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Stock Person/Assistant Manager

    • North East Scotland
    • Mike Anderson Farming
    • Full Time
  • Fields Stockperson (Pigs) – Ref 1849 East Yorkshire

    • East Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.