Celebrations across the country for the King’s coronation saw pork products take centre stage, with an increase in sales across all categories.
As predicted, sales of scotch eggs and sausage rolls saw increases of 31% and 22% respectively, compared with the average two-week period in the 48 w/e 30 April 2023, according to Kantar. Picnic favourites, pork pies and cooked sausages, also faired well, with sales up 20% and 16%.
Despite continued pressures on prices, the coronation week saw grocery sales increase by 16% and dairy products also benefited, with fresh cream sales rising by 80% thanks to the nation’s love of cream teas and desserts.
Charlotte Forkes-Rees, AHDB Retail and consumer insight analyst said: “While the Coronation weekend didn’t provide the glorious weather hoped for the anticipated street parties and outdoor celebrations, it certainly didn’t put a dampener on festivities.
“This latest data shows the importance of key events for food consumption habits. The nation loves to celebrate, so even ad hoc events such as the King’s Coronation provides an excellent opportunity to boost sales of both red meat and dairy.”