AHDB is predicting a surge in red meat and dairy sales as the country indulges in a ‘feast fit for a King’, ahead of the Coronation of King Charles.
With royal celebrations taking place across the UK, an increase in food spend is predicted as street parties and BBQs are enjoyed by the nation.
The Queen’s Platinum Jubilee last year saw a 50% increase in burger sales, with an extra 853,000kg bought across the UK during the Jubilee week (Kantar, w/e 5 June 22 vs average 51 w/e 29 May 22). Sausage rolls were also a firm favourite, with volumes up 30%, followed by a 28% rise in pork pie purchases and a 9% increase in sausages sold.
The dairy sector was also delivered a boost, with an additional 724,000 litres of fresh cream sold, up 33% compared to an average week in 2022, with cheese sales up 2%.
AHDB Senior Retail Insight Manager Kim Heath said: “Brits love a party, so even ad hoc events such as the King’s Coronation provides an excellent opportunity to boost sales of both red meat and dairy.”
The coronation also coincides with the return of our month-long ‘Love BBQ’ campaign, which encourages consumers to ‘fire up their grills’ and try delicious and easy barbecue pork, beef, and lamb recipes.
Ken Hom’s Coronation roast rack of lamb with Asian-style marinade has been announced as one of the official coronation dishes, which is expected to boost lamb sales.
AHDB head of marketing Carrie McDermid said: “We’re delighted to see roast rack of lamb on the menu for King Charles III’s coronation – a great choice for a once in a lifetime celebration with family and friends.
“Not only does Ken Hom’s royal recipe highlight the fantastic flavour and versatility of UK lamb, with the King’s passion for the environment in mind, it also highlights the important role British livestock farmers play in sustainable food production.
“We hope the Coronation celebrations will encourage more UK households than ever to enjoy lamb from the UK, which is produced to world-class food and farming standards as part of a healthy, balanced diet.”
To find out more about the importance of events for meat and dairy please see AHDB’s report on the subject.