Pig industry urged to attend #biteintobritish event in Leeds on Friday

The next #biteintobritish event will take place at a Tesco store in Leeds on Friday – and anyone interested in fighting for the future of the pig industry is invited to come along.

The aim is to deliver a positive message about British farming generally to Tesco customers, Yorkshire pig farmer Vicky Morgan explained.

“This will be a positive promotion for #biteintobritish and we want as many people as possible to come to Leeds to help spread the message,” she said.

“We will be telling our story to encourage consumers to bite into British – with the help of Ladies in Pigs, sausage and bacon sandwiches and a big red real tractor. We firmly believe that getting consumers and the media, of course, on board with our message holds the key to getting retailers like Tesco and the entire supply chain properly backing British farmers.”

The Morgan family have around 3,000 extra pigs on their units, and there is little sign of the situation easing.

Vicky, left and sister Kate at the Manchester Save GB Bacon demonstration

Vicky, left and sister Kate at the Manchester Save GB Bacon demonstration

“The situation is incredibly tough on pig farms across the country, and it is going to be a difficult start to 2021. So, we really need to act, collectively now – if we don’t, there won’t be a British pig industry, soon,” Vicky added.

  • Those taking part will meet at 9.30am at Tesco’s Seacroft store in Leeds (LS14 6JD) on Friday, January 7.
  • If you are interested in taking part, email Vicky at [email protected]

Vicky thanked various companies who have supported the campaign so far – Ceva, Agrosoft, PIC, HIPRA and Lallemand, plus Pilgrim’s and Karro, which have provided pork products for this and previous events.

The Leeds event will follow hot on the heels of a Christmas singalong at the Hayton festive Tractor event in East Yorkshire, on December 23, featuring figures from across the industry in a #BiteIntoBritish take on We wish you a Merry Christmas.

Various pig industry people involved the #biteintobritish campaign have taken over the popular @FarmersoftheUK Twitter feed this week

There have been some excellent posts already – you can follow the account HERE

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.