A festive #BiteIntoBritish performance to help spread the message!

A new #BiteIntoBritish take on a staple Christmas tune was delivered in Yorkshire today by a committed ensemble of Save GB Bacon campaigners.

The singers delivered their version of ‘We wish you a merry Christmas’, with new lyrics from Anna Longthorp and musical direction from Hugh Crabtree at the Hayton festive Tractor event in East Yorkshire.

The performance, delivered following an afternoon of rehearsals at the Longthorp’s farm, was a harmonious attempt to generate publicity and engage with consumers about the pig and wider farming industry and why they should be supporting it.

BiteIntoBritish 5One of the organisers, Vicky Morgan, said: “This was great fun – and thank you to everyone who took part and particularly Hugh for his musical direction.

“This event and others that follow are all about a positive promotion of the #BiteIntoBritish message. We are doing to tell our story and to encourage consumers to Bite Into British and, in turn, get the entire supply chain fully back British farmers.”

The Morgan family have around 3,000 extra pigs on their units, and there is little sign of the situation easing.

“The situation is incredibly tough on pig farms across the country, and it is going to be a difficult start to 2021. So, it is really important that the industry gets behind this message. If we don’t act, and if things don’t change soon, there won’t be a British pig industry for much longer.”

Rehearsals at the Longthorps

Rehearsals at the Longthorps          Photos: Simon King

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About The Author

Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.