AHDB will be shedding light on the consumer landscape and retail trends in red meat and dairy at a conference in London, in October.
Along with partners, it will showcase the changing consumer landscape, picking out key trends that are impacting the wider supply chain in the agricultural sector to help the industry maximise future growth opportunities at the event on October 16.
AHDB’s Retail and Consumer Insight team will be taking an in-depth look at consumer trust in British farming and sharing the latest consumer perspectives on health and nutrition.
Fresh insight from their summer analysis around consumer views on sustainability will be discussed, as well as a bespoke study into reinventing the milk aisle and a look at dairy trends in foodservice. The levy body’s new primary research on the meat shopper journey will be shared, with that research picking out key opportunities and challenges linked to changing in-store meat shopping behaviours.
There will also be panel discussions, in addition to meat and dairy breakout sessions and opportunities for networking and delegate questions.
Steve Evans, AHDB’s lead consumer insight manager, said: “Building on the success of last year’s conference, we’re excited to share even more research and insights at another face-to-face event this October.”
“Our sessions will delve into the reasons behind consumers’ perceptions, not only informing attendees on current consumer food trends, but more importantly how this might affect future meat and dairy demand.”
At last year’s event, 97% of people who attended said it improved their knowledge, while 81% said they would potentially make changes to their business/work within a business as a result of what they heard from AHDB at the 2024 consumer insight conference.
One 2024 attendee said: “Great thought-provoking content and with a variety of stakeholders gathered to generate useful debate.”
- To learn more and sign up for the conference, visit: https://ahdb.org.uk/events/retail-and-consumer-insight-conference-2025