Red Tractor Assurance (RTA) has launched a massive barbecue-based promotional campaign, placing prominent labels on pre-packed barbecue meat ranges in most of the major retailers from now until mid-June.
“This is one of our largest campaigns to date, with visibility across millions of meat packs throughout the summer months,” said RTA marketing manager, Andy Thompson. “In addition, many retailers have pledged further support and will feature the promotion on websites, in-store radio and other shopper marketing materials.”
RTA is also urging farmers to get involved by spreading the word in their local communities and participating in the promotion via social media using #redtractorbbq to post “your Red Tractor BBQ pics or build your ultimate burger”.
“With the barbecue season about to get underway, it’s an ideal time to remind shoppers about the importance of choosing quality assured Red Tractor ingredients,” said Mr Thompson.
“The promotion will also reinforce the message that the presence of the Red Tractor logo confirms that the meat being used has been produced to some of the most comprehensive and respected standards of food safety, hygiene and animal welfare in the world.”
Shoppers get the chance to win tickets to a summer VIP barbecue party hosted by Red Tractor ambassador Alex James on his Cotswolds Farm