Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. February 2026
    2. 2026 Pig Nutrition supplement
    3. January 2026
    4. December 2025
    5. November 2025
    6. 2025 National Pig Awards supplement
    7. October 2025
    8. September 2025
    9. August 2025
    10. 2025 Maximising Pig Health supplement
    11. July 2025
    12. June 2025
    13. 2025 Innovation supplement
    14. May 2025
    15. April 2025
    16. March 2025
    17. 2025 Buildings supplement
    18. February 2025
    19. 2025 Nutrition Supplement
    20. January 2025
    21. December 2024
    22. November 2024
    23. 2024 National Pig Awards supplement
    24. October 2024
    25. September 2024
    26. August 2024
    27. 2024 Pig Health supplement
    28. July 2024
    29. June 2024
    30. 2024 Innovation supplement
    31. 2024 Pig & Poultry Fair Guide
    32. May 2024
    33. April 2024
    34. 2024 Buildings Supplement
    35. March 2024
    36. 2024 Pig Nutrition supplement
    37. February 2024
    38. January 2024
    39. December 2023
    40. November 2023
    41. 2023 National Pig Awards supplement
    42. October 2023
    43. September 2023
    44. Health Supplement
    Featured

    February 2026 issue of Pig World now available

    February 3, 2026
    Recent

    February 2026 issue of Pig World now available

    February 3, 2026

    2026 Pig Nutrition supplement now available

    February 3, 2026

    January 2026 issue of Pig World now available

    January 5, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Pork products see welcome retail demand boost

Alistair DriverBy Alistair DriverNovember 17, 20253 Mins Read
LinkedIn Twitter Facebook Email

Retail spend on pigmeat products was up almost 4% year on year in the 12 weeks to November 2, driven by a combination of higher volumes and higher prices. 

Over the period, volumes of pigmeat sold increased by 2.4% to 206.7m kg, compared with last year, alongside a 1.4% increase in price to £7.40. This resulted in a 3.8% increase in spend to £1.53bn, according to Worldpanel by Numerator UK, summarised by AHDB.

Primary pigmeat, where the UK sector is strongest, saw volume increases of +5.1% year on year over the 12-week period period, with increases seen for belly (+1.3%), fillet (+10.6%), mince (+36.6%), ribs (+19.8%), roasting (+1.1%) and steak (+6.4%).

Belly performance was driven by an increase in frequency of purchase; while roasting and steak performance was driven by an increase in volumes purchased per shopper during the period. Mince, fillet, and ribs all saw an increase in shopper numbers and an increase in volumes purchased per shopper boost their year-on-year performance, according to Charlotte Forkes-Rees, AHDB retail and consumer insight analyst.

Processed pigmeat saw a 2.1% volume increase over the 12-week period. Sausages (+4.7%), sliced cooked meats (+0.9%), gammon (+1.4%) and burgers and grills (+5.7%) all saw volume increases which offset declines seen by other processed cuts.

Sausages benefited from an increase in frequency of purchase as well as an increase in shopper numbers, while sliced cooked meats performance was driven by an increase in volumes purchased per shopping trip. Gammon and burgers and grills performance was due primarily to an increase in shopper numbers.

Total added value products saw an 11.2% increase in volumes this period, with all added value products seeing an increase in shopper numbers.

Sous vide (+16%) also saw an increase in frequency of purchase, while ready to cook (+8.0%) and marinades (+5.7%) performance was additionally driven by increases in volumes purchased per shopping trip.

Beef and lamb

The pigmeat retail boost has been sustained over a longer period. In the 52 weeks to November 2, pigmeat volumes were up 0.9% and prices up 1.2%, equating to a 2.1% year-on-year increase in spend.

The increase is largely driven by higher beef and prices. Over the past 12 weeks, retail beef spend was up by 10%, driven by an 18.8% increase in average price, as volumes purchased declined by 7.4% (9,670 tonnes.

Lamb retail products saw a -9.4% decrease in volumes purchased (-1,704 tonnes), accompanied by a -6.2% decrease in spend year-on-year, as average prices paid increased by 3.5%.

Share. LinkedIn Facebook Twitter Email
Previous ArticleImminent new welfare strategy will shed more light on farrowing reforms – Defra minister
Next Article AHDB’s Zanita Markham wins Chris Brant Award
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

AHDB launches survey to inform pig sector training review

February 16, 2026

New restrictions in place as ASF found outside original infected area in Spain

February 13, 2026

Dover illegal meat seizures hit record levels, as 300kg also seized at Harwich

February 13, 2026
Latest News

AHDB launches survey to inform pig sector training review

February 16, 2026

New restrictions in place as ASF found outside original infected area in Spain

February 13, 2026

Dover illegal meat seizures hit record levels, as 300kg also seized at Harwich

February 13, 2026
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • Pig Finishing Stockperson – Ref 1840 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1839 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • General Farm Assistant – Ref 1838 Essex

    • Essex
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.