Flat overall retail sales for GB pig meat

In the 12 weeks to February 24, 2019, retail sales of GB pig meat were down only slightly compared to the same period last year (-0.8%), according to Kantar Worldpanel. The value of these sales fell by 3%, reflecting lower shelf prices.

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The quantity of fresh and frozen pork sold over the period actually rose by 1%, although the sales value fell by the same amount. Within this category, the volume of shoulder roasting joints sold improved the most on the year (+38%), while leg roasting joints suffered the largest drop (-15%). Quantities of chops and steaks sold remained stable on the year, however a drop in average shelf price meant the overall spend on these cuts fell by 4%.

Bacon purchases fell by 5% in quantity, despite average shelf prices falling slightly.

Kantar reported 3.7 million fewer shopping trips included bacon compared to the same period last year. The overall bacon spend fell by 6% as a result. Sausage and sliced sales remained virtually stable on the year (+0.7% and -0.8% respectively), but lower shelf prices meant the total spend suffered. Meanwhile, the number of pork pies and sausage rolls sold rose by 5% and 9%, respectively.

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