AHDB to promote UK red meat at Japanese trade show

The Agriculture and Horticulture Development Board (AHDB) will represent red meat from the UK at the Foodex trade show, one of Asia’s largest food and drink exhibitions, in Japan on March 8th.

The four-day event in Tokyo, now in its 47th year, is expected to attract around 3,000 exhibitors and thousands of buyers from around Japan. The trade show has become one of the most important events in AHDB’s export calendar as it is a chance to promote red meat from the UK to key influencers in the Japanese market.

Japan has proven to be an increasingly valuable export market for the UK, with pork shipments last year valued at almost £3.7 million – up 76 per cent compared to 2020. In only the second full year of access to the Japanese market, UK beef exports were up 48 per cent in volume, adding over £9.7 million to the sector.

Staff from the British Embassy and AHDB’s Tokyo-based agents will be managing the stand and hosting key trade visitors to promote UK products, as restrictions currently prevent AHDB’s export team from attending in person.

AHDB’s Head of Asia Pacific Jonathan Eckley said: “While we are disappointed to not be able to attend Foodex this year, we are delighted that AHDB will once again have a presence at this hugely important show.

“Foodex Japan is a chance for us to showcase high quality pork, beef and lamb products from the UK to important supply chain stakeholders and strengthen our connections in the Japanese and wider Asian marketplace.”

“Japan is a significant global meat importer of both pork and beef, as domestic production has been unable to meet demand. It is therefore important, even when travel is not possible, that we continue to look for opportunities to build on our export figures even further and help our farmers benefit from this potentially lucrative market in the future.”

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