AHDB is launching a new burst of its ‘This is British Pork. But not as you know it’ campaign in October, covering TV, social media feeds and supermarkets across the country. Building on strong results from previous activity, the campaign is designed to encourage more consumers to choose British pork by highlighting its value, versatility, taste and nutritional benefits, helping drive demand for British pork and supporting the wider supply chain. AHDB is introducing several elements to the campaign, including a TV advert, a Healthy Savings challenge – influencer-led activity that shows consumers how they can save money by swapping…