The pig sector is increasingly finding itself under fire in the media as activists look to undermine it. Alongside this, there is, understandably, legitimate increased scrutiny from consumers and the supply chain on how our pork is produced. In many ways, the UK pork sector has a very positive story to tell, particularly in terms of welfare and sustainability. Data continues to show that retailers value British pork products, while pork consumption trends have been positive over the past 12 months. So, how do we, as an industry, balance the need to defend what we do – and respond to…