Listing: Blog
The UK pig sector can no longer afford to remain on the back foot and let others, including activists and NGOs, tell its story. It needs…
The Environment, Food and Rural Affairs (EFRA) Committee has warned that putting a cap on veterinary fees for pets could result in higher costs for farm…
The UK’s independent pig producers are, once again, staring at a deeply uncertain outlook, following what has been described as an ‘unprecedented’ realignment of supplies by…
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Listing: Classic
How the UK pig sector can reclaim its own narrative
0The UK pig sector can no longer afford to remain on the back foot and let others, including activists and NGOs, tell its story. It needs to be proactive and take steps to seize back the narrative, according to leading farming industry communications experts and farmers determined to play their part in spreading the positive messages. So, what are the best ways to achieve this? How big is the problem? The opening gambit from Amy Jackson, of Oxtale Specialist Communications, was to question how big the problem posed by activists and NGOs really is. Illustrating the point with an effective…