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RSPCA Assured, in partnership with ourCoop, has launched its largest ever in-store campaign focused on higher welfare pork products. Running until 17 November 2026, the campaign…
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Listing: Classic
RSPCA Assured launches in-store campaign to support pig members
0RSPCA Assured, in partnership with ourCoop, has launched its largest ever in-store campaign focused on higher welfare pork products. Running until 17 November 2026, the campaign will appear in almost 500 Coop stores, reminding shoppers to look for the RSPCA Assured label when choosing products. Shelf-edge signs, floor displays, digital screens, checkout messaging and in-store radio will highlight RSPCA Assured messaging to shoppers, encouraging them to choose higher welfare pork products. The campaign represents one of RSPCA Assured’s most extensive in-store activations to date and will feature across hundreds of stores in the Midlands, Home Counties and East Anglia. The…