Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • November 2026
    • 2026 National Pig Awards supplement
    • October 2026
    • September 2026
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
    • ADOPT funding webinar
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. November 2026
    2. 2026 National Pig Awards supplement
    3. October 2026
    4. September 2026
    5. August 2026
    6. 2026 Pig Health supplement
    7. July 2026
    8. June 2026
    9. 2026 Innovation supplement
    10. 2026 British Pig & Poultry Fair guide
    11. May 2026
    12. April 2026
    13. March 2026
    14. 2026 Buildings supplement
    15. February 2026
    16. 2026 Pig Nutrition supplement
    17. January 2026
    18. December 2025
    19. November 2025
    20. 2025 National Pig Awards supplement
    21. October 2025
    22. September 2025
    23. August 2025
    24. 2025 Maximising Pig Health supplement
    25. July 2025
    26. June 2025
    27. 2025 Innovation supplement
    28. May 2025
    29. April 2025
    30. March 2025
    31. 2025 Buildings supplement
    32. February 2025
    33. 2025 Nutrition Supplement
    34. January 2025
    35. December 2024
    36. November 2024
    37. 2024 National Pig Awards supplement
    38. October 2024
    39. September 2024
    40. August 2024
    41. 2024 Pig Health supplement
    42. July 2024
    43. June 2024
    44. 2024 Innovation supplement
    45. 2024 Pig & Poultry Fair Guide
    46. May 2024
    47. April 2024
    48. 2024 Buildings Supplement
    49. March 2024
    50. 2024 Pig Nutrition supplement
    51. February 2024
    52. January 2024
    53. December 2023
    54. November 2023
    55. 2023 National Pig Awards supplement
    56. October 2023
    57. September 2023
    58. Health Supplement
    Featured

    2026 National Pig Awards supplement now available

    November 2, 2026
    Recent

    2026 National Pig Awards supplement now available

    November 2, 2026

    November 2026 issue of Pig World now available

    November 2, 2026

    October 2026 issue of Pig World now available

    October 5, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
    • ADOPT funding webinar
LinkedIn X (Twitter)
Pig World
Comment

NPA at 20 – my highs and lows at this industry institution

Zoe DaviesBy Zoe DaviesJune 6, 20194 Mins Read
LinkedIn Twitter Facebook Email

Dr Zoe Davies is chief executive of the NPA

This month we celebrate 20 years of the institution that is the National Pig Association. What I find hard to believe is that I have been working here for 11 years already and how things have changed. When I joined as regions manager in 2008, taking over from the legend Ian Campbell, I literally had gigantic shoes to fill.

In those days there were no animal rights incursions to speak of, no real feral pig issues or TB in pigs, so I was able to indulge in my passion for notifiable disease preparedness.

Having been through the horror of CSF on the farm I was managing in 2000, experiencing first-hand complete incompetence from MAFF officials, I was determined to ensure no farmer would ever have to experience what we had, so I spent months trying to educate Defra staff about the realities of pig farming and discovered that as people in Government appeared to shift jobs with the wind, you can waste a lot of time and make very little progress.

This relationship has improved tremendously over the years, however, and will stand us in very good stead should African swine fever ever venture our way.

Prices took a dive in 2010 and we organised a huge rally in London in the spring of 2011 to raise awareness. Shortly afterwards, I became general manager when I was in China on my Nuffield adventure. Not long after I came back, the animal rights incursions began to escalate, the most notable being Harling in 2012 where an activist gained employment on a farm and filmed staff mistreating the pigs and then released footage to the media.

Looking back on it, the whole thing played out really quickly, although it felt like much longer at the time and sadly culminated in the death of the farm owner in the early hours of February 15. I’ll never forget the date because I had spent hours on the phone to him the night before, trying to convince him his story would be yesterday’s chip paper by tomorrow.

I was so incensed at how the media and locals had treated that family and how little remorse or interest Animal Equality showed. I vowed then to never let another one slip through the net and have made it a priority to be there for anyone similarly affected.

The incursions have continued and take up so much more time, but we have now taken steps to lighten the load and encourage wider industry support through the Incursion Support Network and the new Allied Industry Support Network, which I hope will be a force for good for any pig farmer struggling with hard times.

The next big challenge for us was in the run up to the 2013 partial sow stall ban. While UK producers had been completely stall-free for many years, the EU was very slow to catch up and we not only had to remind Government of their responsibilities but also the supply chain – both retailers and foodservice.

In addition to that, there were other aspects of the legislation where we had to fight to ensure the right interpretation was taken.

The most significant were the new rules on slat and slot width, and as our buildings were built on imperial and not metric measurements, many failed to comply, usually by a matter of millimetres! Happily, we unearthed the BS EN standard for pre-cast concrete and used the tolerance levels in that to argue for flexibility. Defra thankfully saw the logic and took our plea to the Commission who accepted and tolerance was built in. We saved many producers a lot of heartache and money that day.

In 2014, I was so proud to become the chief executive of the NPA. It was something that I had worked hard towards and meant that I could build the exceptionally capable and resourceful team that I have today – and I am incredibly proud of each and every one of them.

We have achieved so much over the last few years, providing an enviable return for every penny that our members give us. Knowing that we are making a real difference is what drives us, as well as ensuring that the pig sector has a profitable and positive future. I know the times ahead are uncertain, but rest assured NPA will be there, seeking out every possible opportunity, as well as steering the industry around the inevitable icebergs that will appear.

Share. LinkedIn Facebook Twitter Email
Previous ArticleIs the SPP part of the problem?
Next Article Thinking about ASF and its potential impact has been a valuable exercise
Zoe Davies

Read Similar Stories

Comment: Party conferences 2026 – what a difference a year makes

November 2, 2026

Vet View: Liquid gold – measure it, manage it, maximise it

October 14, 2026

Comment: Reflections on my first six months as NPA chair

October 6, 2026
Latest News

NPA calls for government support to prevent potential pig welfare crisis

November 3, 2026

‘Livestock planning is broken’ – government urged to intervene

November 3, 2026

M&S invests to reduce prices paid for meat in its stores

November 2, 2026
Sponsored Content

Healthy lungs, Healthy Performance: Protecting pig performance with Cirbloc® M Hyo and Ceva Lung Program

October 30, 2026

Want more from your sows? It’s time to add claw lesion checks into your herd protocol

October 1, 2026
Current Pig Industry jobs
  • Pig Farm Maintenance Person – Ref 1950 Co. Cavan

    • Co. Cavan
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1949 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Free-Range Pig Finishing Stockperson – Ref 1948 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.