Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Comment

A surreal but uplifting experience

Zoe DaviesBy Zoe DaviesNovember 2, 20173 Mins Read
LinkedIn Twitter Facebook Email

Attending the Woman of the Year awards recently was one of the most surreal events of my life.

Still bemused as to how I managed to end up being invited, I joined more than 400 other ladies, many of whom were similarly confused. I settled at my table and discovered that on my left was a lady who runs the entire government estate and was involved in advising on Grenfell, and on my right, a woman who had worked in security for the Obama administration and been in Syria, Afghanistan and the Balkans.

Hilariously, they were fascinated by the pig industry so I was happy to fill their boots. The chairwoman, Sandi Toksvig, congratulated us for being exceptional women making a difference in our professions. Before I knew what was going on, Camilla (Duchess of Cornwall) popped up on stage (would explain the sniffer dogs) and said a few words before the main awards, which befittingly went to women working in the emergency services following this year’s terrorist attacks.

I was surrounded by celebs: Baroness Karren Brady, someone else from Strictly Come Dancing and BBC newsreader Louise Minchin to name a few. I bumped into Prue Leith in the ladies, but decided not to tell her I’d shopped her to Trading Standards for feeding Bake-Off leftovers to her neighbours’ pigs and congratulated Police Commissioner Cressida Dick on her birthday. It was a very odd but strangely uplifting experience, so I’m glad I went.

Meanwhile, back in the real world, we had a positive meeting with Jane King and Tom Hind at AHDB. Key to our discussion was voicing members’ concerns about Mick Sloyan’s replacement as pork strategy director. Jane assured us they would work hard to find the right person, although we all accept it will be impossible to find another Mick! They are also working hard to replace all the people they have lost and improve staff retention.

Andrea (Vickers) and I are planning a spring banner campaign in anticipation of the price slump next year to help promote pork and increase consumption – hopefully tying in with the second phase of AHDB Pork’s healthy mid-week meals campaign. To that end, we will be looking for catchy slogans and banner sites so please keep an eye on the NPA website and get involved!

Now that antibiotic usage figures have been published, our jolly chums at the Alliance are trying to play down the excellent progress you’ve made in reducing antibiotics by telling the press that you’re stuffing your pigs full of zinc oxide instead (which isn’t true) so we’ve enjoyed setting the record straight!

Nominations for NPA elections have started to trickle in slowly – but we’ve only had one producer brave enough to put his name forward so far! I know I keep droning on, but these next few years will be absolutely crucial for the pig industry and it’s incredibly important we get it right, so please put your name forward – go on…what’s the worst that can happen?!

Share. LinkedIn Facebook Twitter Email
Previous ArticleBrechin plant to reopen in mid-November after fire
Next Article Antibiotic mantra – as little as possible, but as much as necessary
Zoe Davies

Read Similar Stories

Vet View: Managing heat stress in pigs

August 6, 2025

Comment: Was the move indoors the right decision for us?

August 4, 2025

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025
Latest News

Cranswick ‘disappointed’ after Environment Agency rejects permit for proposed Norfolk development

September 4, 2025

Nearly 50,000 pigs culled after African swine fever outbreaks in Latvia and Estonia

September 4, 2025

Scotland’s PRRS project to receive further government funding

September 4, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1774 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1773 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1772 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.