A pig farmer from Nottinghamshire is threatening Tesco with legal action in a row over the use of fake farm brand names.
Richard Baugh is a third generation farmer at Woodside Farm, the same name Tesco has chosen for its own label pork.
Supported by anti-food waste charity Feedback, Baugh said Tesco had undermined his family’s farming name.
“What bothers me the most is it’s not necessarily British food they’re putting it on,” said Baugh, who’s changed his business name to Bofs Hogs to differentiate it from Tesco.
“It’s European pork which sometimes isn’t under our strict regulations.”
He’s now threatening legal action if the supermarket giant doesn’t drop its fake farm branding.
A spokesperson for Tesco said the supermarket was not willing to comment, but in the past it has said the brands have been popular with customers.
Feedback has urged Tesco – along with Aldi, Asda and Lidl – to stop using so-called fake farm branding, arguing that it misleads shoppers about the origins of produce.