Tulip has invested over £1m in a new mincing line at its factory in Tipton to improve efficiencies and increase output at the site.
The investment has already led to increased business for the company, with significant additional volumes of mince being processed for a key client each week. The new line also gives Tulip the capacity to respond much quicker to any additional customer promotional activity, the company said.
The new top of the range unit is able to process both frozen and fresh mince and has a labelling function built in as part of the packaging system. Trialled from December 2017, the line is now fully up to speed and all employees were trained with the new equipment during the introduction period.
Neil Parry, general site manager at Tipton West Midlands, said: “The new investment at Tipton has provided us with state of the art equipment and will allow us to accommodate a wider range of customer demands. The new line will help to reduce shortages and mechanical issues, while also cutting down on wastage to ensure our process is as efficient as possible.”
Mike Wijnberg, managing director, Tulip Fresh Division, said: “This investment is another example of our commitment to innovation and ensuring we stay ahead of the game. Providing the best level of service and quality of product to our customers is a top priority for us and we’re confident that the line will help us to attract further business in the years ahead.”