The NFU has appointed Sophie Throup, a former head of agriculture at Morrisons as it next director general.
Ms Throup, who will join the NFU from Myton Food Group where she has been technical and sustainability director since July 2023, will succeed Terry Jones when he steps down in the spring, starting in the role on May 5.
She brings with her experience in manufacturing, processing and retail and prior to her high-profile role at Morrisons, which she began in 2017, she spent a decade in the veterinary sector, while she has also worked with Defra as part of the Trade and Agriculture Commission’s development.
Coming from a mixed farm which produces milk, arable crops and free-range eggs, Ms Throup said she has a passion for farming. In recent years, she led in setting up the ‘School of Sustainable Food and Farming’ at Harper Adams University with Morrisons, the NFU and McDonalds, which helps shape research, training and innovative support to boost sustainable farming.
She said: “It is an honour and a privilege to have the opportunity to lead the NFU and take this great organisation forward with energy, commitment and a clear vision for its future.
“With our family farming back home in Yorkshire, my roots have always been in agriculture, and I know how important this period of change is for the sector. I am a great believer of strength in unity, something the NFU has at its core, and I’m looking forward to working with and listening to our members to help make a positive difference for farming in England and Wales.”
NFU President Tom Bradshaw said: “I’d like to welcome Sophie to the NFU and we are delighted with her appointment at this pivotal time for the farming industry. She brings with her a wealth of experience in the commercial and animal health sectors alongside a clear passion for farming and food production. I look forward to working with her to deliver a thriving, vibrant NFU that creates opportunities for our members.
“I’d also like to thank Terry Jones for his dedication to the NFU and its members over the past 10 years, and for leading the NFU through one of the most challenging periods for the sector.”