Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • Innovation supplement 2024
    • Pig & Poultry Fair Guide 2024
    • May 2024
    • April 2024
    • Buildings Supplement
    • March 2024
    • Pig Nutrition (Beyond Zinc)
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Buildings supplement
    5. February 2025
    6. 2025 Nutrition Supplement
    7. January 2025
    8. December 2024
    9. November 2024
    10. National Pig Awards supplement
    11. October 2024
    12. September 2024
    13. August 2024
    14. 2024 Pig Health supplement
    15. July 2024
    16. June 2024
    17. Innovation supplement 2024
    18. Pig & Poultry Fair Guide 2024
    19. May 2024
    20. April 2024
    21. Buildings Supplement
    22. March 2024
    23. Pig Nutrition (Beyond Zinc)
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. National Pig Awards Supplement 2023
    29. October 2023
    30. September 2023
    31. Health Supplement
    Featured

    May 2025 issue of Pig World now available

    May 1, 2025
    Recent

    May 2025 issue of Pig World now available

    May 1, 2025

    April 2025 issue of Pig World now available

    April 4, 2025

    March 2025 issue of Pig World now available

    March 6, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Sausages bring home the bacon

Simon KingBy Simon KingAugust 15, 20182 Mins Read
LinkedIn Twitter Facebook Email

During the 12 weeks to July 15, retail sales of pig meat* recorded a 1.4% rise year-on-year, according to the latest data from Kantar Worldpanel. With retail prices also increasing, this meant the total value of the category increased by just over 2%.

This increase in volume was largely due to growth on the year in retail sales of bacon and sausages, up 1% and 4% respectively. Sales of sausages will likely have been supported by the ‘BBQ’ weather which was experienced across the country, especially since market penetration remained steady on year earlier levels. Unlike bacon, sausage prices were also higher than 2017 levels.

So, the value of the sausage category increased by just over 5% year-on-year to an estimated £160 million, during the 12-week period.

Supporting the notion that the weather buoyed sausage sales is the increase in burger sales, which recorded a 19% year-on-year increase in volume sold. Aside from traditional barbecue foods, other buffet and picnic-style products also seem to have received a boost, again perhaps related to the exceptional summer weather.

Fresh pork pies recorded almost a 5% increase in sales volumes compared to the same period last year, and higher prices meant value climbed 9%. Sliced cooked meats (such as ham) also recorded increases in volume and average price, which combined to be worth almost 4% more than year earlier levels.

In contrast, primary pork has suffered under the heat, with volumes declining 1% year-on-year during the period. Although, due to a rise in average price the value of the category remained steady. Unsurprisingly, considering recent temperatures, leg and loin roasting joint volumes suffered, however shoulder roasting joints bucked the trend with volumes up 5% year-on-year.

With the warm weather continuing for several weeks after July 15, retail sales of primary pork may have continued to face pressure, while BBQ products enjoy increased popularity.

*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.

 

 

Share. LinkedIn Facebook Twitter Email
Previous ArticleNFU calls for holistic approach to reduce ammonia
Next Article Subdued retail sales not helping EU pig prices
Simon King

Read Similar Stories

Red Tractor appoints farmer as chair for the first time

May 23, 2025

US-China trade tensions creating opportunities for Brazil and Europe – RaboResearch

May 23, 2025

AHDB CEO to join Sofina Foods later this year

May 22, 2025
Latest News

Red Tractor appoints farmer as chair for the first time

May 23, 2025

US-China trade tensions creating opportunities for Brazil and Europe – RaboResearch

May 23, 2025

AHDB CEO to join Sofina Foods later this year

May 22, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Senior-Level Pig Stockperson – Ref 1742 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1471 West Sussex

    • West Sussex
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1740 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.