The British Meat Processors’ Association (BMPA) has appointed Nick Allen, AHDB’s Market Development Director, as its new chief executive.
“I am really looking forward to the new challenge,” said Mr Allen (pictured above), who currently heads AHDB’s export, marketing and education teams and has spent almost 20 years in the red meat sector.
“For the first time in 40 years, the UK is now writing its own UK food strategy and it is important the meat industry and BMPA both play their part in shaping and developing that strategy.
“The meat sector is an important part of the UK economy, creating jobs, generating exports, and helping the economy grow. It plays a vital role in giving the consumer a quality product admired all over the world.”
Mr Allen will take up his new post in mid-February. Christine Watts, AHDB’s Chief Officer for Communications and Market Development will assume responsibility for the AHDB’s Market Development Director role on a temporary basis.