Pilgrim’s Europe has appointed former Aldi executive, Rob Harmsworth, as its new commercial director.
Starting the role in November, Rob will play a key role in further strengthening customer partnerships, driving commercial growth and consolidating the company’s position as a leading food partner to UK retailers.
He spent more than 12 years in senior commercial, strategy and transformation leadership roles at Aldi, most recently, as director of GB and Ireland strategy & coordination, leading strategic and category initiatives across the retailer’s business.
He also served as International project director, leading large-scale buying transformation and value chain optimisation programmes across the ALDI South Group.
Pilgrim’s Europe’s Matt Lee said: “”Rob brings an outstanding combination of commercial leadership, customer insight and strategic transformation experience from one of Europe’s most successful retailers.
“His deep understanding of how to create value for customers, combined with his track record of delivering growth and leading complex change, will be a significant asset as we continue to strengthen our market position and accelerate our growth ambitions.”