Scottish butchery brand Simon Howie is relaunching its products this month with a pack redesign across its core product range to improve shelf presence in store.
The new design aims to provides a clear new look for the brand, celebrating its Scottish roots and heritage. Traditional photography has evolved into a collection of illustrations that are featured on the packaging, while social media prompts have been given much greater weight across the new designs to help consumers engage deeper with the brand and its story. The logo is now one of the most prominent features on pack, while subliminal brand reinforcement of Simon Howie initials has been used to help shoppers distinguish between variants on shelf.
Simon Howie said: “Our new branding reflects the quality of our products and the high standards we work to achieve whilst also reaffirming our brand heritage. By communicating that we offer quality product and are a quality brand, we hope to build consumer loyalty and confirm in the consumer’s mind that we are the right purchase decision for a wide variety of meal solutions. This is an exciting period for myself and the team and we’re looking forward to seeing the new packaging and products on shelf.”
The re-brand will be supported by social and PR campaigns including three new short films focused on Simon Howie’s “astonishing, accomplished and distinguished” brand attributes.