Commitment to British pork holds firm with major supermarkets

Supermarkets have held firm in their usage of British fresh pork, ham and sausages and increased their commitment to British bacon, according to the latest porkwatch results from BPEX.

“This is a remarkable testament to the quality of the domestic product at a time when the gap between British farmgate prices and the average European Union price is 26p a kilo, and the differential with Dutch pork is just shy of 40p a kilo,” commented the National Pig Association (NPA).

The new porkwatch figures, which show the supermarkets’ British commitment during March, reveal a rise for British bacon, versus imports, from 44% in January to 46% when the new survey was completed. 

For all other categories it records a ‘same-again’ picture with British sausages and British fresh pork both at 83% and British ham at 64%.

NPA, listing the so-called British fresh pork “one-hundred-percenters” as Budgens, the Co-operative, M&S, Morrisons, Sainsbury’s, Waitrose and Aldi, also pointed out that Lidl was getting close to joining that group, having risen from 89% to 92% between January and March.

See the full porkwatch list

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