Tough times continue for retail pork sales

Retail pork volumes continued to decline during the 12 weeks ending January 31, 2016, falling 4% below year-earlier levels, according to AHDB Pork.

Quoting the latest Kantar Worldpanel data, AHDB Pork said that the volume decline was driven mainly by a reduction in household sales penetration. Consumers switching to convenience categories was also continuing to play a major role in the retail sector.

“More encouragingly, the latest four weeks did see a small increase in volume sales of fresh/frozen pork,” said AHDB Pork, adding that there was evidence of growth across several categories, including belly, chops/steaks and leg roasting joints.

Even so, the trend towards lower average prices meant that any volume growth was still being gained at the expense of value.

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