Still no real growth for “top-four” UK supermarkets

The ongoing price war between the UK’s supermarkets is continuing to enable shoppers to reduce their spending on food, according to the latest grocery share figures released today by Kantar Worldpanel.

Covering the 12 weeks ending September 13, 2015, the new figures show supermarket growth remaining virtually static at 0.9%, the sixth consecutive month that sales among the grocers have grown by less than 1%.

Tesco continue to lead the market with a share of 28.2%, ahead of ASDA (16.7%) who retain a slim lead over Sainsbury’s (16.2%). Discounters Lidl and Aldi continue to make progress with Lidl’s sales growing by 16% during the report period to reach a new market share high of 4.2%. Aldi also demonstrated strong sales growth, up by 17.3%, taking a 5.6% share of the market.

There is also evidence of increasing consumer movement towards online shopping.

“With shoppers moving their custom away from the traditional, larger-size supermarket stores, online sales are continuing to boom and are up by 12% compared with a year ago,” said Kantar’s head of retail and consumer insight, Fraser McKevitt (pictured above).

“Almost 7% of grocery sales are currently purchased through the internet and existing online supermarkets will be watching closely to see when Amazon Fresh will launch in the UK and whether it will steal market share or grow the online market even further.”

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