AHDB’s trade mission in Asia aims to boost red meat

UK red meat exporters took part in the recent AHDB trade mission to Asia, where they met with large Philippine import companies.  

Nine UK exporters attended the three-day programme, which delivered one-to-one meetings with key Philippine import companies as well as seminars on the latest developments in the UK’s second largest non-EU beef and pork export market.

The UK attendees were also present at the British meat reception and market visits, which were coordinated by the AHDB export team.

The aim of the mission was to increase the demand for pork and beef in the Philippines market, by allowing UK exporters to re-connect and build their networks within the market; in 2021, red meat shipments from the UK to the Philippines were worth almost £50 million.

“The Philippines is an important and growing market for red meat exports. In 2021, the value of UK pork shipments to the Philippines increased fourfold and the value of beef exports grew by 65%, which is incredibly encouraging,” says AHDB senior exports manager Susan Stewart.

“Building and maintaining business relationships in market is key to our continued success across the region, and this trade mission provided us with the ideal platform to do that for the first time since Covid: to highlight our high standards of production and quality products.”

“The mission has also helped us gain more insight into changing trends and to ultimately support our exporters in maximising the opportunities presented,” concluded Ms Stewart.

 

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