AHDB will be attending the Restaurant and Bar Hong Kong (RBHK) trade show with a team of exporters to showcase British pork.
The event, running from September 5-7, typically sees around 8,000 visitors and will allow exporters to network with new and existing customers and build on potential business opportunities.
Jonathan Eckley, AHDB’s head of international trade development, said: “Hong Kong is an important market for red meat and dairy and RBHK provides the perfect platform for our exporters to develop existing business relationships and cultivate new ones.
“Our pavilion will not only provide a space to do business but also give visitors the chance to taste our high-quality and environmentally sustainable food products.”
Increasing wealth, rising meat consumption and high interest in food safety in Asia has led to increasing opportunities for UK exporters. Hong Kong is the largest consumer of pork in the continent.
Mr Eckley added: “Prospects for red meat and dairy exports to the Asia region are clear, with a growing middle class and quality and food safety high on the agenda for consumers buying these products. With our high food production standards, UK exporters are in a strong position to satisfy that demand.
“Hong Kong is among the region’s more advanced economies and is a significant opportunity for shipping premium meat cuts and dairy to satisfy consumer demand. RBHK presents the ideal opportunity for UK levy payers to re-connect with Hong Kong’s foodservice and high-end retailers and show what the UK has to offer, and helping them capitalise on the opportunities presented.”