AHDB’s international trade development director, Dr Phil Hadley, will be utilising the Meat Import Council of America (MICA) Conference in Phoenix, Arizona, as a platform to promote UK pork to key industry buyers.
The conference, which runs from November 6 to 8, will enable Dr Hadley to highlight the quality and traceability of UK red meat to help develop further export opportunities for UK businesses.
While the US is a big pork exporter, its volume of imports is significant and expected to rise, presenting opportunities for premium pork products from the UK. These opportunities are detailed in the AHDB analysis Prospects for UK agri-food exports.
Dr Hadley said: “I’m delighted to have the opportunity to speak at the MICA Conference and to showcase our sustainable, high production standards throughout the supply chain to US buyers in a burgeoning market. Events like this are pivotal in helping us develop relationships with importers in key markets to help our levy payers capitalise on opportunities in global markets.”
His slot at the conference, where he will join a panel of international industry representatives, follows the launch earlier this year of AHDB’s new export strategy Beyond Borders, aimed at supporting its ambition to help increase market access and exports sales. In 2022 the total value of UK red meat exports to the US was worth £36.2 million.
He added: “One of AHDB’s key strategic objectives is export development, working collaboratively with industry and government, to cultivate further opportunities for our red meat and dairy sectors. This conference is another illustration of how AHDB promotes levy payers’ high-quality produce in new markets.”