AHDB launches foodservice dashboard for red meat

AHDB levy payers and stakeholders are now able to access new foodservice data which provides a complete picture of the red meat marketplace in Britain.

The new dashboards are designed to provide a dynamic overview of the latest foodservice data for beef, lamb and pork.

Investment from the red meat sectors has allowed AHDB to create their own volume estimates for beef, pork and lamb in foodservice based on data from Kantar Out of Home.

The pork dashboard is designed to provide a dynamic overview of the latest foodservice market data for the pork sector. It breaks down volume sales by dine in/on the go and takeaway/delivery as well as giving growth by dish type and allows users to see these changes over time.

The easy-to-access dashboards will be updated four times a year, after key periods such as Easter and Christmas.

AHDB retail insight analyst Grace Randall said: “Understanding how foodservice sales are changing can help our levy payers and stakeholders better understand their end market. When used alongside our existing retail dashboards, our new foodservice offering will provide all the information needed to get the complete picture on the performance of the British red meat sector.”

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