Adam Couch appointed as Government trade advisor

Cranswick chief executive Adam Couch has been appointed as an advisor to the Government on its future trading arrangements. 

International Trade Secretary Liz Truss has today launched 11 new trade advisory groups (TAGs), as part of a major new business engagement drive designed to support the UK’s ambitious trade negotiations.

Mr Couch has been appointed onto the Agri-Food Group, along with another familiar industry name, James Black, of Blacks of Bacton. The group also includes representatives of the UK farming unions, and organisations and businesses representing all sectors of farming, food and drink, as well as retail, hospitality, meat processing and manufacturing.

As trade talks with Japan, the US, Australia and New Zealand intensify, Ms Truss is stepping up engagement with key industries across Britain, including farming, manufacturing and automotive.

She said their advice will be used to help inform the government’s negotiating position and deliver key industry asks that benefit the whole UK, including securing new market access on products like meat, as well as ceramics, cars and steel, and agreeing ‘cutting-edge digital trade rules’.

The new groups are comprised of the ‘best and brightest businesses people from all parts of Britain’, as part of DIT’s efforts to ensure trade deals benefit all regions and devolved administrations, she added.

“This is about bringing business closer to the negotiating table and using their expertise to help secure the best possible deals that deliver jobs and growth across Britain,” Ms Truss said.

“Talks with Japan, the US, Australia and New Zealand are entering their crucial latter stages, so it is only right that we step up engagement with vital industries to utilise their technical and strategic expertise.”

“I want business in Britain to feel engaged and informed about the work we’re doing to build an independent trade policy and how it impacts them.”

Mr Couch said:  “I am delighted to be able to work with the Department for International Trade on the development of the Agri-Food Trade Advisory Group.

“There are so many opportunities that we can explore as part of the programme to ensure the UK remains at the forefront of global agricultural standards to maintain our competitive position as we seek to negotiate future trade agreements.”

The 11 Trade Advisory Groups: 

  • Agri-Food
  • Automotive, Aerospace and Marine
  • British Manufacturing and Consumer Goods
  • Investment
  • Life Sciences
  • Tech and Telecoms
  • Chemicals
  • Financial Services
  • Professional Advisory Services
  • Transport Services
  • Creative Industries.

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.