Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2026
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2026
    2. August 2026
    3. 2026 Pig Health supplement
    4. July 2026
    5. June 2026
    6. 2026 Innovation supplement
    7. 2026 British Pig & Poultry Fair guide
    8. May 2026
    9. April 2026
    10. March 2026
    11. 2026 Buildings supplement
    12. February 2026
    13. 2026 Pig Nutrition supplement
    14. January 2026
    15. December 2025
    16. November 2025
    17. 2025 National Pig Awards supplement
    18. October 2025
    19. September 2025
    20. August 2025
    21. 2025 Maximising Pig Health supplement
    22. July 2025
    23. June 2025
    24. 2025 Innovation supplement
    25. May 2025
    26. April 2025
    27. March 2025
    28. 2025 Buildings supplement
    29. February 2025
    30. 2025 Nutrition Supplement
    31. January 2025
    32. December 2024
    33. November 2024
    34. 2024 National Pig Awards supplement
    35. October 2024
    36. September 2024
    37. August 2024
    38. 2024 Pig Health supplement
    39. July 2024
    40. June 2024
    41. 2024 Innovation supplement
    42. 2024 Pig & Poultry Fair Guide
    43. May 2024
    44. April 2024
    45. 2024 Buildings Supplement
    46. March 2024
    47. 2024 Pig Nutrition supplement
    48. February 2024
    49. January 2024
    50. December 2023
    51. November 2023
    52. 2023 National Pig Awards supplement
    53. October 2023
    54. September 2023
    55. Health Supplement
    Featured

    September 2026 issue of Pig World now available

    September 4, 2026
    Recent

    September 2026 issue of Pig World now available

    September 4, 2026

    2026 Pig Health supplement now available

    August 1, 2026

    August 2026 issue of Pig World now available

    August 1, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Breeding

Balancing productivity, welfare and sustainability

Elmarie BassonBy Elmarie BassonJanuary 14, 20264 Mins Read
LinkedIn Twitter Facebook Email
Pigs being moved out of truck
Rattlerow’s breeding goals are to balance productivity, efficiency, welfare and sustainability © Rattlerow

Rattlerow Farms is one of the largest, longest-established, ­privately owned and fully ­independent pig genetics ­businesses in Europe.

For more than 70 years, the company has provided advanced genetic solutions to the UK pig industry. Founded in East Anglia, Rattlerow owns and operates nucleus, multiplication and commercial units across the UK, supplying a broad range of ‘genetically superior’ sire and dam lines to customers, domestically and internationally.

Rattlerow and Klasse AI have a history of completing both live animal and semen exports overseas, and hope to increase their global customer base in the coming years.

Dam lines

Rattlerow’s maternal lines encompass the Large White, Landrace and White Duroc. The central pillars of its dam-line philosophy are welfare, temperament and robustness.

Large White: Developed since 1954, key traits include:

  • Excellent numbers born and reared
  • Calm temperament; mothering ability
  • Regular breeding and good longevity
  • Good growth and feed efficiency
  • Uniform, vigorous piglets.

Landrace: Known for its temperament and productivity, key traits include:

  • Excellent mothering ability
  • Outstanding numbers born and reared
  • High feed intake
  • Reliable breeding
  • Good lean growth and feed efficiency
  • Robust, uniform piglets.

White Duroc: Thriving in more extensive systems. Key traits include:

  • Robust, viable piglets
  • Strong heterosis
  • Enhanced eating quality
  • Easy to breed and manage

Terminal sire lines

Rattlerow, in partnership with Klasse AI, offers a diverse portfolio of terminal sire options. Alongside Rattlerow-bred sires, Klasse AI houses and distributes semen from a carefully selected range of boars from leading global genetics suppliers.

“We mutually benefit from strong working relationships with both Danbred and Hendrix Genetics, housing Danbred Duroc and Hendrix Danish Genetics Duroc boars.

“Carefully selected intakes from both companies are brought into Klasse studs regularly, following rigorous health testing, to ensure a constant flow of genetically superior animals through the stud for our customers, said Helen Webb, Rattlerow’s head of sales and technical.

“We assess other breed options on a continual basis for inclusion in our product line-up, in order to help us best serve our customer’s requirements.

“Not only does Klasse offer arguably the largest range of terminal sire line products in the UK, we pride ourselves on going above and beyond the AHDB standard of 1.8bn cells per 80ml dose of semen.”

RR OMX: Described as a robust, fast growing sire line producing lean, well balanced carcasses that processers love.

RR IMFD (intramuscular fat Duroc): An eating quality animal with optimum layers of intramuscular fat while still grading well.

Gilts

WhiteLand gilts: Optimised for productivity and hybrid vigour, it combines the hyperprolific Large White and Landrace lines. Key traits include:

  • Excellent mothering ability
  • Consistent breeding performance
  • Feed-efficient progeny.

WhiteRoc gilts: Maximising heterosis through integration of all three Rattlerow dam lines, it combines Large White, Landrace and improved dam-line Duroc, and is described as a ‘versatile, well-balanced breeding female’. Key traits include:

  • Hardiness
  • Ease of breeding
  • Carcase and eating quality.

Technology

Rattlerow has implemented EID tagging at nucleus level, enabling precise, data-driven selection through recording of birth weight, teat numbers, weaning weights, growth rates and IMF and P2 ultrasound scan results.

Breeding goals

Ian Gillies, Rattlerow’s head of genetics, said the company has always taken a holistic approach to breeding, balancing productivity, efficiency, welfare and sustainability.

Economic and environmental sustainability remain key drivers, with selection focused on feed conversion ratio, feed intake and daily liveweight gain in terminal sire lines. For dam lines, the focus is on numbers born alive, numbers reared, reliability and ease of rebreeding.

“Welfare-linked traits, such as robustness, calm temperament and reduced aggression, have long been embedded in Rattlerow’s breeding philosophy,” he said.

“The UK’s reputation for high welfare standards is supported by genetics that produce hardy, even-tempered, vigorous progeny. Ultimately, good welfare and sustainability are inseparable. Healthier, calmer livestock are more productive, and productivity forms a fundamental pillar of sustainable agriculture.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleEU pork production forecast to decline over next decade
Next Article ASF losses for Catalan pig farmers estimated at €63 million
Elmarie Basson

Read Similar Stories

The search for alternative proteins – and who pays?

August 11, 2026

The sow caliper: Understanding body condition

August 10, 2026

Clean vehicles key defence against dysentery

August 7, 2026
Latest News

‘I just got to the point where I thought: Why am I doing this?’

September 11, 2026

High-profile Scottish farmer closes breeding herd

September 11, 2026

Diligent stockman stays one step ahead to meet pigs’ needs

September 11, 2026
Sponsored Content

Setting piglets up for a smoother weaning transition

July 1, 2026

Combatting beta-mannans in pig diets

April 1, 2026
Current Pig Industry jobs
  • Pig Stockperson Farm Worker – Ref 1929 UK

    • United Kingdom
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Breeding Farm Manager – Ref 1928 County Antrim

    • County Antrim
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Outdoor Pig Manager – Ref 1927 Suffolk

    • Suffolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.