Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. January 2026
    2. December 2025
    3. November 2025
    4. 2025 National Pig Awards supplement
    5. October 2025
    6. September 2025
    7. August 2025
    8. 2025 Maximising Pig Health supplement
    9. July 2025
    10. June 2025
    11. 2025 Innovation supplement
    12. May 2025
    13. April 2025
    14. March 2025
    15. 2025 Buildings supplement
    16. February 2025
    17. 2025 Nutrition Supplement
    18. January 2025
    19. December 2024
    20. November 2024
    21. 2024 National Pig Awards supplement
    22. October 2024
    23. September 2024
    24. August 2024
    25. 2024 Pig Health supplement
    26. July 2024
    27. June 2024
    28. 2024 Innovation supplement
    29. 2024 Pig & Poultry Fair Guide
    30. May 2024
    31. April 2024
    32. 2024 Buildings Supplement
    33. March 2024
    34. 2024 Pig Nutrition supplement
    35. February 2024
    36. January 2024
    37. December 2023
    38. November 2023
    39. 2023 National Pig Awards supplement
    40. October 2023
    41. September 2023
    42. Health Supplement
    Featured

    January 2026 issue of Pig World now available

    January 5, 2026
    Recent

    January 2026 issue of Pig World now available

    January 5, 2026

    December 2025 issue of Pig World now available

    December 2, 2025

    November 2025 issue of Pig World now available

    November 2, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Breeding

Balancing productivity, welfare and sustainability

Elmarie BassonBy Elmarie BassonJanuary 14, 20264 Mins Read
LinkedIn Twitter Facebook Email
Pigs being moved out of truck
Rattlerow’s breeding goals are to balance productivity, efficiency, welfare and sustainability © Rattlerow

Rattlerow Farms is one of the largest, longest-established, ­privately owned and fully ­independent pig genetics ­businesses in Europe.

For more than 70 years, the company has provided advanced genetic solutions to the UK pig industry. Founded in East Anglia, Rattlerow owns and operates nucleus, multiplication and commercial units across the UK, supplying a broad range of ‘genetically superior’ sire and dam lines to customers, domestically and internationally.

Rattlerow and Klasse AI have a history of completing both live animal and semen exports overseas, and hope to increase their global customer base in the coming years.

Dam lines

Rattlerow’s maternal lines encompass the Large White, Landrace and White Duroc. The central pillars of its dam-line philosophy are welfare, temperament and robustness.

Large White: Developed since 1954, key traits include:

  • Excellent numbers born and reared
  • Calm temperament; mothering ability
  • Regular breeding and good longevity
  • Good growth and feed efficiency
  • Uniform, vigorous piglets.

Landrace: Known for its temperament and productivity, key traits include:

  • Excellent mothering ability
  • Outstanding numbers born and reared
  • High feed intake
  • Reliable breeding
  • Good lean growth and feed efficiency
  • Robust, uniform piglets.

White Duroc: Thriving in more extensive systems. Key traits include:

  • Robust, viable piglets
  • Strong heterosis
  • Enhanced eating quality
  • Easy to breed and manage

Terminal sire lines

Rattlerow, in partnership with Klasse AI, offers a diverse portfolio of terminal sire options. Alongside Rattlerow-bred sires, Klasse AI houses and distributes semen from a carefully selected range of boars from leading global genetics suppliers.

“We mutually benefit from strong working relationships with both Danbred and Hendrix Genetics, housing Danbred Duroc and Hendrix Danish Genetics Duroc boars.

“Carefully selected intakes from both companies are brought into Klasse studs regularly, following rigorous health testing, to ensure a constant flow of genetically superior animals through the stud for our customers, said Helen Webb, Rattlerow’s head of sales and technical.

“We assess other breed options on a continual basis for inclusion in our product line-up, in order to help us best serve our customer’s requirements.

“Not only does Klasse offer arguably the largest range of terminal sire line products in the UK, we pride ourselves on going above and beyond the AHDB standard of 1.8bn cells per 80ml dose of semen.”

RR OMX: Described as a robust, fast growing sire line producing lean, well balanced carcasses that processers love.

RR IMFD (intramuscular fat Duroc): An eating quality animal with optimum layers of intramuscular fat while still grading well.

Gilts

WhiteLand gilts: Optimised for productivity and hybrid vigour, it combines the hyperprolific Large White and Landrace lines. Key traits include:

  • Excellent mothering ability
  • Consistent breeding performance
  • Feed-efficient progeny.

WhiteRoc gilts: Maximising heterosis through integration of all three Rattlerow dam lines, it combines Large White, Landrace and improved dam-line Duroc, and is described as a ‘versatile, well-balanced breeding female’. Key traits include:

  • Hardiness
  • Ease of breeding
  • Carcase and eating quality.

Technology

Rattlerow has implemented EID tagging at nucleus level, enabling precise, data-driven selection through recording of birth weight, teat numbers, weaning weights, growth rates and IMF and P2 ultrasound scan results.

Breeding goals

Ian Gillies, Rattlerow’s head of genetics, said the company has always taken a holistic approach to breeding, balancing productivity, efficiency, welfare and sustainability.

Economic and environmental sustainability remain key drivers, with selection focused on feed conversion ratio, feed intake and daily liveweight gain in terminal sire lines. For dam lines, the focus is on numbers born alive, numbers reared, reliability and ease of rebreeding.

“Welfare-linked traits, such as robustness, calm temperament and reduced aggression, have long been embedded in Rattlerow’s breeding philosophy,” he said.

“The UK’s reputation for high welfare standards is supported by genetics that produce hardy, even-tempered, vigorous progeny. Ultimately, good welfare and sustainability are inseparable. Healthier, calmer livestock are more productive, and productivity forms a fundamental pillar of sustainable agriculture.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleEU pork production forecast to decline over next decade
Elmarie Basson

Read Similar Stories

How genetics is evolving to meet pig sector’s changing demands

January 13, 2026

Evolving excellence at Ceva Ridgeway

January 12, 2026

ASF in Focus: Could vaccines help solve global ASF problem?

December 9, 2025
Latest News

Balancing productivity, welfare and sustainability

January 14, 2026

EU pork production forecast to decline over next decade

January 13, 2026

How genetics is evolving to meet pig sector’s changing demands

January 13, 2026
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • General Manager – Ref 1826 Essex

    • Essex
    • Roadhogs Recruitment Ltd.
    • Full Time
  • AI/Boar Stud Worker – Ref 1825 Hull

    • Hull
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson Specialising in Mill/Mix Operation – Ref 1824 Essex

    • Essex
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.