Farm charity RABI has launched a pioneering free app designed to support individuals in the critical moments following a serious on-farm accident.
RABI created the FarmersAid app against the backdrop of HSE figures showing that agriculture consistently ranks as the UK’s most dangerous industry. While those working in agriculture make up just 1% of the nation’s workforce, they account for approximately 20% of all work-related fatalities.
Farm work often happens in remote locations and is frequently carried out alone, meaning emergency services take longer to arrive, increasing the danger when a serious accident occurs.
While FarmersAid is not intended to replace calling 999 or professional medical care, it provides clear, step-by-step guidance to help users stay calm, take practical immediate action and respond effectively while waiting for emergency services.
Platinum 10 minutes
The FarmersAid app is built around the ‘Platinum 10’ minutes, a critical window where prompt action directly influences survival outcomes. In scenarios such as severe bleeding, intervention within just 60 to 90 seconds can be the difference between life and death.
Developed with leading experts in rural emergency medicine, FarmersAid turns complex clinical guidance into simple, step-by-step instructions that are easy to follow in an emergency.
Key features
- Ten core scenarios: Clear guidance for 10 of the most common on-farm emergencies, including livestock incidents, machinery entrapment and crush injuries.
- High-pressure usability: Designed for moments when adrenaline is high, with a simple layout, large buttons and clear yes/no triage steps.
- Immediate action: Quickly connect with emergency services and pinpoint your location using built-in what3words.
- Preparedness tools: Practical checklists help you plan helicopter landing zones, locate nearby defibrillators and set up your phone’s Emergency SOS feature in advance.
FarmersAid officially launches at the Royal Cornwall Show, and RABI will be demonstrating it across the summer show circuit, including at Cereals, Groundswell, the Great Yorkshire Show and the Royal Welsh Show.
The launch marks the first phase of a wider initiative, with plans to expand in 2027 to deliver specialised training and critical care kits tailored specifically to farm environments.
“Whether you are working on the farm, supporting family members, or employing staff, we encourage you to download the app to explore its features,” RABI said.
You can download the app today: