Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. December 2025
    2. November 2025
    3. 2025 National Pig Awards supplement
    4. October 2025
    5. September 2025
    6. August 2025
    7. 2025 Maximising Pig Health supplement
    8. July 2025
    9. June 2025
    10. 2025 Innovation supplement
    11. May 2025
    12. April 2025
    13. March 2025
    14. 2025 Buildings supplement
    15. February 2025
    16. 2025 Nutrition Supplement
    17. January 2025
    18. December 2024
    19. November 2024
    20. 2025 National Pig Awards supplement
    21. October 2024
    22. September 2024
    23. August 2024
    24. 2024 Pig Health supplement
    25. July 2024
    26. June 2024
    27. 2024 Innovation supplement
    28. 2024 Pig & Poultry Fair Guide
    29. May 2024
    30. April 2024
    31. 2024 Buildings Supplement
    32. March 2024
    33. 2024 Pig Nutrition supplement
    34. February 2024
    35. January 2024
    36. December 2023
    37. November 2023
    38. 2023 National Pig Awards supplement
    39. October 2023
    40. September 2023
    41. Health Supplement
    Featured

    December 2025 issue of Pig World now available

    December 2, 2025
    Recent

    December 2025 issue of Pig World now available

    December 2, 2025

    November 2025 issue of Pig World now available

    November 2, 2025

    2025 National Pig Awards supplement now available

    November 2, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Animal Health

New rodenticide controls rat infestations ‘in just seven days’

Iain HoeyBy Iain HoeyMay 6, 20212 Mins Read
LinkedIn Twitter Facebook Email

BASF has launched a new rodenticide bait Selontra, which it has said is capable of controlling rodent infestations in just seven days.

The bait contains cholecalciferol, a new active with a different mode of action, which rodents have no known resistance to.

“Selontra is a new chapter in rodent control,” BASF key account manager, Helen Ainsworth, explained. “Cholecalciferol is fast acting and stops rodents feeding within 24 hours. This minimises feed losses and the bio-security risk of rodents in farming.

She noted that the rodenticide bair It is highly palatable to compete with other food sources on farms and can control even large infestations is just seven days, using the new BASF speed baiting method.

The product was developed following concerns over resistance to anticoagulant rodenticide baits has created the need for a new active to be introduced to tackle so called ‘super rats’ which had developed resistance to difenacoum and bromadiolone actives which are used in a number of common baits.

Selontra which contains cholecalciferol in farm trials was 13.2 times* more palatable than maize silage, Ms Ainsworth said.

She also explained that Cholecalciferol is not persistent in the environment and so also offers an opportunity to reduce the effect of rodenticides on non-target species: “Selontra works by the rodent having too much calcium in the blood. This means fewer, less harmful residues which will help to minimise the risk to non-target species.”

Selontra is available from farm retailers and BASF has created an online course to help farmers learn about how it works and how to implement speed baiting.

 

Share. LinkedIn Facebook Twitter Email
Previous ArticleMore than 1,000 UK breeding pigs flown to China
Next Article Eu pig market finds stability
Iain Hoey

Read Similar Stories

EU Parliament and Council of Ministers agree to simplify and postpone EUDR

December 5, 2025

Red Tractor instigates further talks on flexible farrowing and an environmental module for pigs

December 5, 2025

Craig Lewis takes on new role at PIC

December 5, 2025
Latest News

EU Parliament and Council of Ministers agree to simplify and postpone EUDR

December 5, 2025

Red Tractor instigates further talks on flexible farrowing and an environmental module for pigs

December 5, 2025

Craig Lewis takes on new role at PIC

December 5, 2025
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • Fields Stockperson (Pigs) – Ref 1815 Lincs/Notts

    • Lincolnshire, Nottinghamshire,
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson Specialising in Mill/Mix Operation – Ref 1814 Essex

    • Essex
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Finishing Pig Unit Manager – 1813 Oxfordshire

    • Oxfordshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.