Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Comment

Gathering vital data will help us all defend our industry

Guest WritersBy Guest WritersMarch 2, 20173 Mins Read
LinkedIn Twitter Facebook Email

I wrote this month’s column sitting in Defra’s Noble House cafe, after meeting Graeme Cooke, the new Deputy Chief Veterinary Officer. He’d only been in the post for a week or so, but there was plenty of pork industry information to update him on.

The aim of the meeting was to look at the current trade situation going into Brexit. Peter Hardwick, from the AHDB exports team, provided insight in this area, while I talked about animal health concerns.
Meetings like this are an opportunity to clarify key areas of concern. However, senior government officials are often short on time and need the issues distilled into salient points.

The Livestock Identification Programme was an area I wished to discuss, as Defra is in the process of investigating a new movements system for livestock within the UK, combining all current species onto one system. There’s some sense in this as it’s likely to save on running costs. It will also bring a much-needed update of some of the services for other livestock sectors that aren’t fully digitalised or need some improvement.

Digital services, such as livestock movement systems, are becoming increasingly important as a tool for the trade, as they can be used to demonstrate secure supply chains by proving the provenance of meat ‘from farm to fork’. They also provide assurance to other countries that, in the event of a disease outbreak, it can be contained and effectively eliminated.

“Digital services can be used to demonstrate secure supply chains by proving the provenance of meat ‘from farm to fork'”

However, these systems pique my interest more in terms of the ‘value added’ information that they provide. Over time, AHDB Pork has accumulated a portfolio of ‘value added’ databases and information services linked to the movement system, ranging from slaughterhouse data to the electronic medicines book
(eMB-Pigs).

When it comes to trade, these services add up because they demonstrate a holistic and auditable industry, which can be branded as high quality and trustworthy.
Recent events have demonstrated how data recording and quantitative evidence from such systems is becoming increasingly important to defend the industry position within national and international government.

Take, for example, the recent positioning of the Committee for Medicinal Products for Veterinary Use (CVMP) on potentially removing the market authorisation of zinc oxide. The CVMP and EU Commission only consider scientific or real-time data, and the decision they make in early spring (either overturning the original outcome of the ZnO review, or removing its licence), will be as a direct result of evidence.

In the same way, all the data that has been uploaded onto the new eMB-Pigs system for 2015 and 2016 will provide evidence to the Government that the industry is being responsible with its use of antibiotics. As the UK will soon be setting sail into unchartered Brexit waters, the ability for us as an industry to demonstrate and quantify the quality, welfare and traceability of our pork will put us in a much better place to meet the demands of both international trade and domestic government.

Martin Smith is AHDB Pork’s veterinary team manager, specialising in disease prevention

Share. LinkedIn Facebook Twitter Email
Previous ArticleUnpredictability the watchword for farm incomes, warns NFU
Next Article AHDB publishes ‘ground-breaking’ Real Welfare report for pigs
Guest Writers

Read Similar Stories

Vet View: Managing heat stress in pigs

August 6, 2025

Comment: Was the move indoors the right decision for us?

August 4, 2025

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025
Latest News

September 2025 issue of Pig World now available

September 1, 2025

AHDB reports that English red meat sector contributed £5.5bn to UK economy in 2023

August 28, 2025

Morgan sisters’ Iron Will challenge

August 28, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Senior Pig Stockperson – Ref 1771 Australia

    • Queensland, Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1752 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Experienced Pig Stockperson – Ref 1757 South East England

    • South East England
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.