The Red Tractor logo has a significant post-Brexit role to play for UK farmers, especially in relation to any new international trade agreements which are negotiated, says Assured Food Standards chairman, Jim Moseley.
Speaking during this week’s NFU annual conference, he said that with the huge challenge of opening up international trade destinations in light of Brexit, significant potential exists to use an established assurance scheme as a unique selling point for British food and drink.
“The standards that Red Tractor food represent run right the way through the supply chain and are comprehensive,” said Mr Moseley (pictured above). “It’s something that British food can hang its hat on and use as a selling point.
“Markets are opening up and we should take advantage of that. Take the Asia-Pacific region as an example; they love the quality, safety and traceability that British assured products deliver.”
The Red Tractor logo currently appears on more than £14 billion of food and drink with the UK now having more than 60,000 assured farm businesses.