Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. July 2025
    2. June 2025
    3. 2025 Innovation supplement
    4. May 2025
    5. April 2025
    6. March 2025
    7. 2025 Buildings supplement
    8. February 2025
    9. 2025 Nutrition Supplement
    10. January 2025
    11. December 2024
    12. November 2024
    13. 2025 National Pig Awards supplement
    14. October 2024
    15. September 2024
    16. August 2024
    17. 2024 Pig Health supplement
    18. July 2024
    19. June 2024
    20. 2024 Innovation supplement
    21. 2024 Pig & Poultry Fair Guide
    22. May 2024
    23. April 2024
    24. 2024 Buildings Supplement
    25. March 2024
    26. 2024 Pig Nutrition supplement
    27. February 2024
    28. January 2024
    29. December 2023
    30. November 2023
    31. 2023 National Pig Awards supplement
    32. October 2023
    33. September 2023
    34. Health Supplement
    Featured

    July 2025 issue of Pig World now available

    July 6, 2025
    Recent

    July 2025 issue of Pig World now available

    July 6, 2025

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Online’s share of grocery sales growing at “pedestrian rate”

John SwireBy John SwireApril 27, 20183 Mins Read
LinkedIn Twitter Facebook Email

Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.

Online grocery sales in Britain increased by 4.6% in 2017 to £6.6 billion, a third faster than in-store sales which grew at 3.4%, however, online’s share only increased from 6.3% to 6.4% across the year.

“Despite the hype and attention given to online and its ability to change the way people shop, the reality seems rather different,” says Aylin Ceylan, Nielsen’s analytics business partner. “Although online spend increased by around £300m last year, a 0.1% rise in market share is a rather pedestrian rate. Many will be surprised it’s not faster but online shopping in grocery, unlike many other sectors, is much more a complementary option to stores not an ‘instead of’ option.”

groceryshare

Ceylan points to the fact that neither popularity nor basket size is an issue for the online grocery sector because “two-thirds of people who buy groceries do so online and the average online basket is around four times bigger than an in-store one.”

She says the issue is firmly a “frequency one.”On average, people buy groceries online less than once a month (11 ‘trips’ a year) compared to nearly 21 a month in-store (247 per year).

Online shopping is dominated by the big shop and weekly trips which account for twice the share of of online trips (82%) than they do for in-store trips (44%). “In other words, the regular smaller ‘top-up’ shops account for just 18% of online trips compared to 57% for in-store.”

Online’s focus on the bigger shops explains why products such as pet care, frozen foods, baby/ toddler and household/cleaning tend to make up a much bigger proportion of online baskets than in-store ones.

Delivery costs are often cited as a reason why online grocery shopping isn’t more popular, however, she notes that, “whilst free delivery would have the biggest impact on people shopping online, only one in four shoppers say delivery costs are actually a barrier to buying groceries online.”

Ceylan believes that online’s ability to grow its share rests on the range of business models popping up to help shoppers, particularly when it comes to convenience, “2018 may be a seismic year for online grocery with the rise of voice assistants from Google and Apple, the Dash button from Amazon, the extension of click & collect to more supermarkets all making it easier for shoppers, as well as online meal-kit and ‘box’ subscriptions such as Hello Fresh and Graze offering new purchasing opportunities.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleCranswick becomes founding member of WRAP’s pact to transform the UK plastic system
Next Article Ain’t No Sunshine
John Swire

Read Similar Stories

GB pig prices for week ending July 5, 2025 – SPP bounces back to reach year high

July 9, 2025

Nutrient Action Programme could destroy NI pig sector, UFU warns

July 9, 2025

Straw prices for the week ending July 13, 2025

July 9, 2025
Latest News

GB pig prices for week ending July 5, 2025 – SPP bounces back to reach year high

July 9, 2025

Nutrient Action Programme could destroy NI pig sector, UFU warns

July 9, 2025

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1759 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1758 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Experienced Pig Stockperson – Ref 1757 South East England

    • South East England
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.