Britain encouraged to ‘Royal up’ their Jubilee BBQ

AHDB are launching their ‘Royal up your BBQ’ campaign, to encourage people to include pork, lamb and beef steaks, alongside the much-loved sausage and burger, in their Platinum Jubilee celebratory BBQs.

The campaign will show consumers specially created, simple and delicious recipe ideas for BBQing their beef, lamb and pork. Step-by-step guides will offer inspiration for lamb, mint and halloumi kebabs, BBQ lime and ginger pork steaks and beef steaks with summer salsa. Consumers are also being asked to share their own recipe ideas too.

‘Royal up your BBQ’ will feature on SimplyBeefandLamb.co.uk and LovePork.co.uk, as well as their associated social media channels, from Friday May 27. With a second burst of activity occurring during National BBQ week, Monday July 4.

Carrie McDermid, head of marketing at AHDB, said: “Barbecues remain a popular option and are a great way to bring friends and family together. We want to remind people that there’s so much more they can do with their barbecue as well as using traditional favourites.”

“Pork, beef and lamb steaks, as well as other cuts, not only taste great, but are versatile, readily available and we’ve provided all the know-how to ‘Royal them up’ to make them fit for the Platinum Jubilee celebrations. The recipes and ideas are guaranteed to be a winner at any street or garden party – and are easy too.”

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