Thirteen red meat export businesses have joined AHDB at the 60th annual SIAL trade show in Paris, to promote beef, lamb and pork.
UK red meat and dairy exports in 2023 were worth £1.7 billion and £1.8 billion respectively.
The show provided the platform for export businesses to connect with existing buyers and meet new potential customers to help ensure UK beef, lamb, pork and dairy continue to flourish globally.
More than 200 delegates were also due to join AHDB for its 30th British Red Meat Dinner on the evening of Monday 21 October.
The annual dinner coincides with the SIAL show, providing guests with the chance to sample dishes featuring UK red meat and dairy.
Graham Wilkinson, AHDB CEO, said: “I’m delighted so many red meat exporters have joined us at SIAL for its milestone 60th anniversary.
“For the red meat sector, exports play a key role in balancing the carcase, enabling us to fully maximise global opportunities for our products.
“SIAL provides our exporters with the ideal platform to showcase what we have to offer while connecting with buyers from around the world to grow further trade opportunities.”
