Snack brand, Snaffling Pig, has launched a £750k crowdfunding campaign to drive the next phase of its growth. At launch, the team had secured over 60% of its target from pre-registered investors.
The business, which is looking to invest further into core marketing functions, taking its £5.2 million turnover to £50m+ in the next five years, is offering a 7% stake in the business. It said it will also develop a new van sales operation.
Founded by chief executive Nick Coleman and chief operating officer Udhi Silva in 2014, Snaffling Pig operates across three channels – grocery, on-trade and gifting – with a range that includes pork scratchings, sauces, beer, cider, peanuts and a ceramic BBQ.
The company reported that it sold a record 47,000 pork scratching advent calendars last year alone. In January 2019, the business launched a new gammon range in Sainsbury’s, entering the chilled meats markets.
The new phase of investment will be used to expand reach for the Snaffling Pig brand, with a focus on activating campaigns across key supermarket customers, including Tesco and Sainsbury’s.
Mr Coleman said: “We’re genuinely overwhelmed by the incredible support we’ve had from our early investors and customers so far. You inevitably feel a little vulnerable launching a crowdfund campaign so to have this response from our community – and know they believe in our product as much as we do – makes us all the more excited about this next phase.
“Community has been at the core of Snaffling Pig’s so we can’t wait to invest more into it.”