Sales of GB red meat continue to struggle

GB retail sales of pig meat were down 3.8% in volume and 2% in value, in the 12 weeks ending October 6. Pig meat was not the only red meat to record declines, with sales of lamb down in volume, and beef volumes remaining stable.

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Pig meat
Fresh and frozen primary pork sales decreased 1% year-on-year in volume, while value decreased 2.7%. The large categories of chops/steaks and shoulder joints, recorded declines. In contrast, mince, leg joints and loin joints all recorded increases.

Bacon sales continued to decline, down 7.5% in volume, and 3.7% in value. Sausage sales didn’t sizzle, volumes were back 5%. Average sausage prices were up 2.3%, meant that value declined 2.8%. Sliced cooked pork volume sales declined 1.6%, although price increases meant the value increased very marginally.

Lamb
Reflecting the decline in total lamb, fresh and frozen primary lamb sales declined 2.8% in volume, and 2.1% in value. Market penetration declined 1.8%, with the average volume per buyer back 2.0%.

A notable decline came in the chops/steaks category which is one of the more expensive  categories, and accounts for just under a quarter of lamb sales in volume terms, saw volumes decline of 6.5%. Things looked no more positive in the shorter 4 week period.

Beef
While total beef recorded a small rise in volume during the 12 weeks, fresh and frozen primary beef volume sales were back 1.6%, with value down 3.5%. The only primary beef category not to record a decline was mince, recording a 0.5% increase in volume.

However, the average price for mince was down 1.9%, meaning the value recorded a 1.4% drop.

Burgers and grills recorded year-on-year growth during the period, after struggling all summer. While BBQs make up just a small proportion of meal occasions the weather was notably better.

Poultry
Fresh and frozen primary poultry sales bucked the trend compared to the red meats and recorded a 3.7% increase in volume, although at significantly lower average prices. Much of the rise is attributed to an increase in fresh chicken breast sales, with whole chicken sales down.

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