Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • Pig World – November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
    • August 2023
    • Pigs Tomorrow Supplement
    • July 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. Pig World – November 2023
    2. National Pig Awards Supplement 2023
    3. October 2023
    4. September 2023
    5. Health Supplement
    6. August 2023
    7. Pigs Tomorrow Supplement
    8. July 2023
    Featured

    National Pig Awards Supplement 2023

    October 31, 2023
    Recent

    National Pig Awards Supplement 2023

    October 31, 2023

    Pig World – November 2023

    October 31, 2023

    Pig World – October 2023

    October 4, 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Business

Red Tractor targets UK’s most-watched shows with new TV ad campaign

Iain HoeyBy Iain HoeyMarch 22, 20212 Mins Read
LinkedIn Twitter Facebook Email

A new animated television advert promoting Red Tractor food and farming standards will air begin airing today (March 22), kickstarting the assurance scheme’s biggest ever marketing campaign.

The advert will premier during ITV’s The Chase, which is regularly watched by up to five million people, and will continue to run over the next eight weeks during some of the UK’s most-watched shows – including Coronation Street, Emmerdale, Saturday Night Takeaway and Gogglebox, alongside a presence on social media, on-demand services, and digital channels.

Red Tractor is expecting 45 million consumers to watch the advert before the May Bank Holiday weekend, which will represent a 20% increase in viewers compared to its 2020 campaign.

“We want to keep growing recognition and understanding of the scheme and the logo, and so the campaign will cover as many of Red Tractor’s sectors as possible, demonstrating how we cover a vast array of products found in shops,” said Red Tractor CEO, Jim Moseley.

The 30-second advert follows a ‘mainstream mum’ shopping for her family and ‘discovering the values that underpin the Red Tractor logo’. The animation tracks her journey from supermarket to farms and back again to learn how Red Tractor’s standards are met across a range of sectors including sheep, dairy and fresh produce.

“Our farmers take enormous pride in the food they grow and rear to feed us, so it was important that this care was replicated in the production of this advert,” said Red Tractor’s head of marketing Richard Cattell.

“Our previous campaign really chimed with consumers, so we’re excited to bring back some of the characters and visual charm, and hope that we can make supermarket navigation for those shoppers who are looking for food that is safe, traceable and farmed with care, that bit easier.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleBe Careful What You Wish For
Next Article Stability in the market as processors plan for post-Easter lockdown easing
Iain Hoey

Read Similar Stories

AHDB joins forces with ITN Business to launch Farming a Greener Future

November 23, 2023

GB pig prices for week ending November 18, 2023 – SPP fractionally down again, as estimated slaughterings rise

November 22, 2023

AHDB appoints Arla executive as new CEO

November 22, 2023
Latest News

AHDB joins forces with ITN Business to launch Farming a Greener Future

November 23, 2023

GB pig prices for week ending November 18, 2023 – SPP fractionally down again, as estimated slaughterings rise

November 22, 2023

AHDB appoints Arla executive as new CEO

November 22, 2023
Sponsored Content

Porcine Circovirus: Is Clinical Disease Just the Tip of the Iceberg?

November 1, 2023
Current Pig Industry jobs
  • Entry-Level Pig Stockperson – Ref 1469 Suffolk

    • Suffolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1468 Dorset

    • Dorset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1467 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2023 Lewis Business Media. All Rights Reserved | Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Type above and press Enter to search. Press Esc to cancel.