Pork to feature in red meat promotional campaign

Britain’s farmers will be showcasing their quality food in national press over the next four weeks, with the pork sector to be represented in East Yorkshire.

Livestock farmers will be promoting the NFU’s Back British farming message in the Sun newspaper every Saturday throughout November, reaching nearly 1.5 million people each time. The campaign to promote British meat is a partnership between the NFU and Colman’s, with the first advertorial  published in the paper on Saturday, November 9.

While the bulk of the promotion will focus on beef and sheep farmers, Anna Longthorp, who runs Anna’s Happy Trotters, in East Yorkshire, will help showcase British pork. Anna, whose successful business uses the family’s outdoor and free range pigs, will feature in the November 30 north east edition of the Sun.

NFU livestock board chairman Richard Findlay said: “British farming has a fantastic story to tell. As a farmer I am immensely proud to produce some of the highest quality, tastiest and most nutritious food in the world, and at some of the most affordable prices.”

“We need to be doing all we can to spread the Back British Farming message even further and encourage the public to buy local and buy British.”

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.