Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. June 2025
    2. 2025 Innovation supplement
    3. May 2025
    4. April 2025
    5. March 2025
    6. 2025 Buildings supplement
    7. February 2025
    8. 2025 Nutrition Supplement
    9. January 2025
    10. December 2024
    11. November 2024
    12. 2025 National Pig Awards supplement
    13. October 2024
    14. September 2024
    15. August 2024
    16. 2024 Pig Health supplement
    17. July 2024
    18. June 2024
    19. 2024 Innovation supplement
    20. 2024 Pig & Poultry Fair Guide
    21. May 2024
    22. April 2024
    23. 2024 Buildings Supplement
    24. March 2024
    25. 2024 Pig Nutrition supplement
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. 2023 National Pig Awards supplement
    31. October 2023
    32. September 2023
    33. Health Supplement
    Featured

    June 2025 issue of Pig World now available

    June 4, 2025
    Recent

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025

    May 2025 issue of Pig World now available

    May 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
News

Pork the star performer in the meat category despite inflation growth

Chloe RyanBy Chloe RyanDecember 21, 20173 Mins Read
LinkedIn Twitter Facebook Email

Pork sales increased in volume and value in the 12 weeks to December 3, new figures from Kantar WorldPanel show.

Pork sales increased in volume and value in the 12 weeks to December 3, new figures from Kantar WorldPanel show.

Despite prices for pork products rising by 7.4% during the period, fresh pork sales were up 2.7% year-on-year in volume and by 9.7% in value terms. Bacon volumes grew by 1.8%, with value rising by 3.5%, and 1.4% more sausage was sold at an increased value of 3.4%.

Products performing particularly well include mince, with volume up 29%, followed by leg joints (+22%) and diced or cubed pork (+20%).

Kantar attributed the growth partly to the AHDB ‘midweek meal’ campaign, which it said ‘continues to raise awareness and put pork front of mind for consumers’.

Overall Meat, Fish and Poultry (MFP) volume sales declined slightly compared to last year, although values rose through inflation.

Pork, chicken and other red meat were the only primary categories seeing volume growth this period, with pork remaining as the ‘star performer’ in both value and volume terms. While growth is slower now than it was in the previous update, it is still growing well ahead of the market.

Inflation continues to affect the primary MFP categories more than the processed markets, which are all growing in volume and seeing lower inflation levels. Consumers are responding to rising prices with a mixture of trading down and different choices about the markets, proteins and cuts they buy.

“The growth of pork is the main story in primary meat, having moved away long term decline to three consecutive periods of growth,” said Nathan Ward, Business Unit Director for MFP. “This has been fuelled by 2.1 million more trips than last year as 290,000 more shoppers buy the protein. As a result we see strong growth despite prices rising 7.4% over the period.

“Fresh processed meat and poultry are the categories showing the strongest growth at the moment, benefitting from an increase in Y for £X deals and meal deals.”

12 weeks to November

This is backed up by data from AHDB pork, which shows in the 12 weeks ending 5 November, the volume of fresh/frozen pork sold in the UK increased by over 2% on the equivalent period last year.

The average price of pork increased nearly 8% in the same period, and so total expenditure also rose by more than 10%. Considering the increased price of pork, in conjunction with increased volume sales, it would seem that demand is improving.

The average retail price of pork during October remained steady with a decline of just 1.2p/kg. Meanwhile the EU-spec APP recorded a monthly decline of 2%, standing at 156.3p/kg.

The producer share of the retail pork price declined on the previous month during October to stand at 41%, a decline of almost one percentage point. However, this is still one percentage point above the level recorded this time last year and when compared to historic levels this is still relatively high.

The average retail price remained steady with a decline of just 1.2p/kg. Meanwhile the EU-spec APP recorded a monthly decline of 2%, standing at 156.3p/kg.

undefined

Share. LinkedIn Facebook Twitter Email
Previous ArticleRobertson’s Fine Foods of Ayrshire land £50K listing with Morrisons
Next Article UK pig production increases in November
Chloe Ryan

Read Similar Stories

Farming and rural bodies give ‘cautious welcome’ to better-than-expected Defra funding settlement

June 11, 2025

GB pig prices for week ending June 7, 2025 – SPP moves up for fourth successive week

June 11, 2025

China delays retaliatory investigation into EU pork products

June 11, 2025
Latest News

Pigs Tomorrow: The sustainability challenges and trade-offs

June 13, 2025

Pigs Tomorrow: Ever-increasing knowledge informs future of farrowing

June 12, 2025

Farming and rural bodies give ‘cautious welcome’ to better-than-expected Defra funding settlement

June 11, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1752 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Piggery Stockpersons – Ref 1751 Western Australia

    • Western Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior-Level Pig Stockperson – Ref 1750 Hertfordshire

    • Hertfordshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.