On-the-go consumption of pork dishes reaches new high

Pork dishes eaten out and about increased by 3% in 2018 to 1.95 billion, growing its share of the out-of-home meat market to 32.5%, according to data from MCA Insight.

People ‘pigging out’ at breakfast grew by 5% to 755 million meals, dinner also by 5% to 194 million and snacks 4% to 524 million. Only lunch lost out, declining by 3% to 480 million meals featuring pork products, reflecting a drop in lunchtime visits across eating out as a whole.

Traditional favourites sausage sandwiches were up 14%, sausage rolls up 10% and bacon sandwiches up 3%. With breakfast booming across the board and spend increasing to £5.29 a visit, hash browns also benefitted from being on the side, featuring in 2% more meals last year.

Kim Malley, AHDB’s senior retail insight analyst, said: “Eating breakfast out of home is becoming more popular as consumers are increasingly time limited, aiding food-to-go growth too. So traditional fare like bacon and sausage sandwiches is benefiting. This positive trend provides further opportunities to get pork on the menu.”

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