Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
NPA

Confidential reporting service will demonstrate high animal welfare standards

PW ReportersBy PW ReportersSeptember 1, 20143 Mins Read
LinkedIn Twitter Facebook Email

The National Pig Association (NPA) is introducing a confidential reporting service to help maintain the highest standards of animal welfare on British pig farms.

The service is also designed to protect pig-keepers from “bogus claims” by vegan activists who periodically attempt to gain unauthorised entry to pig buildings.  This will be achieved by the placing of an obligation on everyone employed on, or visiting, a participating pig unit to immediately report any disquiet they may have about any aspect of animal welfare, either directly to a senior member of staff, or using a confidential hotline.

“The British pig industry is globally renowned for its high animal welfare standards and this new service will help us demonstrate to consumers that our reputation is well-deserved,” said NPA chief executive Dr Zoe Davies.

“Many of our members will want to sign up for the service because they, more than anyone, want to know if any aspect of their husbandry is falling below acceptable standards.

“Importantly it will help us deal quickly and responsibly with the claims of animal rights activists who from time to time trespass on livestock farms. In future, if they see anything wrong they will be under a moral and contractual obligation to report it immediately, so that appropriate measures can be taken.”

The service, which will be operated independently by a specialist provider, is free to farm assured pig-keepers. It will be funded from the statutory pig levy.

The company providing the service will guarantee caller confidentiality and filter out any “vexatious calls”. It will also provide translation services for Eastern European workers on British pig farms.

A poster will be prominently displayed on all participating pig units, giving the hotline number and advising all employees and visitors:  “Whether you are an employee or a visitor, by entering this site you accept that everything you see is confidential, except that if you observe any aspect of animal welfare that causes you concern you must report it immediately to the unit owner or a senior member of staff or to the confidential reporting service Safecall (where there is no need to give your name).”

In the event of being notified of any concerns about a pig unit, NPA is committed to working with BPEX to “determine a proportionate response” which may include asking Assured Food Standards to carry out a spot check using an independent auditor. 

“Confidential reporting services are an accepted part of the landscape of commercial, construction, and industrial sectors these days,” said NPA.  “It is likely such services will increasingly be used in primary food production, as a way of ensuring high standards.”

Share. LinkedIn Facebook Twitter Email
Previous ArticlePound to euro currency rates have worked against UK producers
Next Article German minister urges consumers to meet the Russian ban by eating more
PW Reporters

Read Similar Stories

NPA produces ‘Mental Health Matters’ poster for members

August 12, 2025

Pig industry veteran Hugh Crabtree awarded MBE

June 16, 2025

Pig industry views sought to inform Minette Batters’ farm profitability review

June 5, 2025
Latest News

AHDB pork marketing campaign returns with new TikTok focus

September 16, 2025

All Vaccines Are Not Equal

September 15, 2025

EFRA committee again highlights ‘flaws’ and ‘inadequacies’ in government import control system

September 15, 2025
Sponsored Content

All Vaccines Are Not Equal

September 15, 2025

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025
Current Pig Industry jobs
  • Pig Farm Manager – Ref 1776 Australia

    • Queensland, Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Boar Stud Assistant Manager

    • Cambridgeshire
    • Hermitage AI Ltd
  • Senior Pig Stockperson

    • Greater Manchester
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.