A new social media campaign has been launched today to encourage people to ‘Bite Into British’ by highlighting the British farming industry’s positive messages on the environment, animal welfare and more.
The campaign, launched by Save GB Bacon as farming’s environmental footprint comes under the spotlight at the COP26 climate change summit, will encourage all people connected to farm to spread the message on social media.
The campaign was launched in a tweet this morning featuring the Morgan family, who produce pigs in Yorkshire and have been the driving force behind the Save GB Bacon campaign.
Encouraging people to get involved, sisters, Vicky, Kate and Rachel, said: “British Agriculture is in a very dangerous place and we need to take action!
“Farming is in the media a lot at the moment, most of it is negative so let’s change it, let’s shout about climate friendly British produce, be it meat, fruit, grain, veg this is about us all! We are environmentally sustainable – lets buy British and cut our food miles down!
“What we need you to do – Yes all of you….Please!!!
“Following on from the ice bucket challenge and the loo roll challenge we will ALL do a video holding a British product (Red Tractor, RSPCA etc) and say ‘BITE INTO BRITISH’ – Then take a bite from your sausage, cheese, apple, carrot, whatever you want and then nominate 3 people, people outside of farming or famous would be great.
“You can include more info about why you are doing this but the main message is BITE INTO BRITISH, you must put #biteintobritish in order to get it trending.
“For this to work we need to get a lot of farmers all doing this on the same day and that day is WEDNESDAY, NOVEMBER 3!”
“We want individual ones, group ones and ideally entertaining ones, be adventurous – clearly we are not but I’m sure you can think of something better!!” they say, stressing that the campaign will aim to support the whole industry, not just the pig sector.