Red Tractor has revealed that it first major TV advertising campaign will launch on the evening of September 12.
The advert will air for the first time at 7:15pm during popular ITV soap Emmerdale and will run for 8 weeks on TV and digital channels.
Red Tractor has given the first hints about the contents of the campaign, which is intended to highlight the standards that underpin the Red Tractor logo. In an online post, the assurance scheme said the ad was ‘a fun but informative animated commercial designed to appeal to shoppers with children’.
A trailer for the campaign can be seen here
“It’s a major campaign that will raise the awareness and understanding of Red Tractor with millions of shoppers,” Red Tractor said.
“Research told us that shoppers are twice as likely to look for Red Tractor produce when they know what we stand for, so expect more and more shoppers to be looking for the logo. It will raise the profile of Red Tractor farmers and the brilliant job you do producing to such high standards, day in day out.”