Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. December 2025
    2. November 2025
    3. 2025 National Pig Awards supplement
    4. October 2025
    5. September 2025
    6. August 2025
    7. 2025 Maximising Pig Health supplement
    8. July 2025
    9. June 2025
    10. 2025 Innovation supplement
    11. May 2025
    12. April 2025
    13. March 2025
    14. 2025 Buildings supplement
    15. February 2025
    16. 2025 Nutrition Supplement
    17. January 2025
    18. December 2024
    19. November 2024
    20. 2025 National Pig Awards supplement
    21. October 2024
    22. September 2024
    23. August 2024
    24. 2024 Pig Health supplement
    25. July 2024
    26. June 2024
    27. 2024 Innovation supplement
    28. 2024 Pig & Poultry Fair Guide
    29. May 2024
    30. April 2024
    31. 2024 Buildings Supplement
    32. March 2024
    33. 2024 Pig Nutrition supplement
    34. February 2024
    35. January 2024
    36. December 2023
    37. November 2023
    38. 2023 National Pig Awards supplement
    39. October 2023
    40. September 2023
    41. Health Supplement
    Featured

    December 2025 issue of Pig World now available

    December 2, 2025
    Recent

    December 2025 issue of Pig World now available

    December 2, 2025

    November 2025 issue of Pig World now available

    November 2, 2025

    2025 National Pig Awards supplement now available

    November 2, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
New Products

Switch-on product geared to deliver lifetime performance

PW ReportersBy PW ReportersNovember 4, 20142 Mins Read
LinkedIn Twitter Facebook Email

Improved lifetime performance, reaching slaughter 4 days earlier or 4kgs heavier, reduced pre-weaning mortality and improved uniformity at weaning are all claimed as benefits delivered by a newly launched ‘accelerator’ product.

Unveiled by AB Neo, part of AB Agri Ltd, the new product is called Axcelera-P. Tested at Leeds University and Harper Adams University, and in commercial trials, the product is being marketed in line with its ability to “switch on lifetime performance in neonates”.

“Over the past 20 years the feed industry has made continuous improvements in post-weaning diets or starter feeds,” said AB Neo’s technical director for swine, Paul Toplis. “It’s amazing to see the progress we have made when we compare the performance of a leading starter feed from 20 years ago with a current leading starter feed formulation.

“However, when considering the progress of pre-weaning or neonate diets over the same period, the industry has experienced limited success in delivering significant performance improvements.”

By being obsessed with just feed intake, he added, it was possible to say “we’ve been looking in the wrong place for 20 years”.

“After many years of trying to research ways of exploiting compensatory or catch up growth we have realised that it just cannot be done predictably in a commercial situation,” he said. “That’s when we discovered accelerators that work in a completely different way, a discovery which confirms the most profitable way of producing farm animals is through fast growth throughout their whole life.

“It’s about switching on and preparing the gut, which is the animal delivery organ for feed efficiency and for a lean, fast growing animal, with accelerators acting by turning on the delivery system.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleClimate change report highlights severe food security risks
Next Article Winners revealed at inaugural National Pig Awards
PW Reporters

Read Similar Stories

New products launched to support early piglet growth

August 14, 2024

New pig enrichment block and tail spray shown to prevent tail biting

July 2, 2024

Pig and poultry AI analysis looks to improve farm management

May 13, 2024
Latest News

UK pigmeat exports dip in Q3

December 4, 2025

Labour MP suspended after rebelling on family farm tax vote

December 4, 2025

GB pig prices for week ending November 29, 2025 – SPP dips below 200p-mark for first time since autumn 2022

December 3, 2025
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • Pig Stockperson Specialising in Mill/Mix Operation – Ref 1814 Essex

    • Essex
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Finishing Pig Unit Manager – 1813 Oxfordshire

    • Oxfordshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson Farm Worker – Ref 1812 UK

    • United Kingdom
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.