Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. August 2026
    2. 2026 Pig Health supplement
    3. July 2026
    4. June 2026
    5. 2026 Innovation supplement
    6. 2026 British Pig & Poultry Fair guide
    7. May 2026
    8. April 2026
    9. March 2026
    10. 2026 Buildings supplement
    11. February 2026
    12. 2026 Pig Nutrition supplement
    13. January 2026
    14. December 2025
    15. November 2025
    16. 2025 National Pig Awards supplement
    17. October 2025
    18. September 2025
    19. August 2025
    20. 2025 Maximising Pig Health supplement
    21. July 2025
    22. June 2025
    23. 2025 Innovation supplement
    24. May 2025
    25. April 2025
    26. March 2025
    27. 2025 Buildings supplement
    28. February 2025
    29. 2025 Nutrition Supplement
    30. January 2025
    31. December 2024
    32. November 2024
    33. 2024 National Pig Awards supplement
    34. October 2024
    35. September 2024
    36. August 2024
    37. 2024 Pig Health supplement
    38. July 2024
    39. June 2024
    40. 2024 Innovation supplement
    41. 2024 Pig & Poultry Fair Guide
    42. May 2024
    43. April 2024
    44. 2024 Buildings Supplement
    45. March 2024
    46. 2024 Pig Nutrition supplement
    47. February 2024
    48. January 2024
    49. December 2023
    50. November 2023
    51. 2023 National Pig Awards supplement
    52. October 2023
    53. September 2023
    54. Health Supplement
    Featured

    2026 Pig Health supplement now available

    August 1, 2026
    Recent

    2026 Pig Health supplement now available

    August 1, 2026

    August 2026 issue of Pig World now available

    August 1, 2026

    July 2026 issue of Pig World now available

    July 6, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
News

Naked Farmer charity cricket day raises awareness and funds for rural mental health issues

Alistair DriverBy Alistair DriverJune 24, 20193 Mins Read
LinkedIn Twitter Facebook Email

A charity cricket day organised by a Norfolk farmer who suffered depression after being diagnosed with terminal cancer has raised a huge total so far.

The Naked Farmer’s event at Brisley on Saturday has so far raised £43,000 for The YANA (You Are Not Alone) Project that helps farmers cope with mental health issues.

According to the Eastern Daily Press, around 300 people attended the event, which was organised by three English-Australian couples: Patrick and his wife Zanna and their friends Chris and Lucy McKay, and Billy and Sara Fordham.

Patrick Joice has been helped through his mental health issues by his wife Zanna and YANA, who he has been on a mission to raise awareness of and support financially.

Mr Joice’s team of farmers won the 20-over match by two runs. Afterwards, he said he was overwhelmed by how the day had gone.

“The fundraising in itself was unbelievable, but the day has beaten all expectations – and we’ve had a great game of cricket,” he told the EDP. “When we started all this, the idea was to raise awareness of mental health in agriculture, raise some money for YANA and have some fun while doing so. I think we have done all those things.”

Naked farmer cricket 2The cricket day has raised £43,000 from sponsorship, shirt sales and tickets since the idea originated in March – and with fundraising continuing after the event Mr Joice is confident it will top £50,000.

Mr Joice, who is 45, has been inundated with calls, letters and emails from people who had been inspired to open up about their mental health.

“The one thing that has been common among all these messages and phone calls is that by putting my naked butt on the internet and talking about all the issues we have been going through, it has helped others to start to talk about the issues they are going through – and communication really helps.

“So even if it is not ringing YANA for support, just talking with your family and friends is important, keep that family close. They all said the same thing. It helps.”

YANA patron Melinda Raker said: “Patrick is unusual because he is male, he is in farming and he has talked about mental health,” she said. “12 years ago before YANA was set up, I think that would have been unheard of in Norfolk.

Former NPA chairman Richard Longthorp, who knows Patrick personally, described mental health as ‘a very live problem’ in agriculture and urged the pig sector to support his brave initiative.

“Patrick would feel uncomfortable if I told him this but he is genuinely one of life’s great guys,” he wrote in a recent article on the NPA website. “Great company, vibrant, energetic, very successful in his business but incredibly modest and unassuming at the same time. Exactly the sort of bloke you would turn to if you needed help yourself.

“Patrick’s is but one sad but nevertheless inspiring example of the issue of Mental Health. But he is one of the few who has been strong enough and brave enough to bare it all in public – literally as well as metaphorically! I would therefore ask that you support Patrick in his fundraising efforts.”

Donations can still be made via the Naked Farmer Cricket Day page at https://uk.virginmoneygiving.com.

The YANA (You Are Not Alone) Project offers confidential mental health support and counselling for those in farming and rural industries in Norfolk and Suffolk. Contact the helpline on 0300 323 0400 or email johoey@yanahelp.org

naked farmer pic

Share. LinkedIn Facebook Twitter Email
Previous ArticleNorfolk meeting to examine benefits of pigs in the rotation
Next Article Industry remains hopeful despite ongoing US trade tensions
Alistair Driver

Editor Pig World and the Tribune. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in Oxfordshire garden.

Read Similar Stories

GB pig prices for week ending August 2, 2026 – SPP records biggest gain in five years

August 6, 2026

Industry mourns the death of Tim Allen

August 5, 2026

JSR Genetics reflects on 10 years of progress

August 5, 2026
Latest News

Clean vehicles key defence against dysentery

August 7, 2026

GB pig prices for week ending August 2, 2026 – SPP records biggest gain in five years

August 6, 2026

Outstanding pig business underpinned by family values

August 6, 2026
Sponsored Content

Setting piglets up for a smoother weaning transition

July 1, 2026

Combatting beta-mannans in pig diets

April 1, 2026
Current Pig Industry jobs
  • Free-Range Pig Finishing Stockperson in Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Fields Person – Ref 1914 Leicestershire

    • Leicestershire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Farm Workers – Ref 1913 North Lincolnshire

    • North Lincolnshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.