Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • Innovation supplement 2024
    • Pig & Poultry Fair Guide 2024
    • May 2024
    • April 2024
    • Buildings Supplement
    • March 2024
    • Pig Nutrition (Beyond Zinc)
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Buildings supplement
    5. February 2025
    6. 2025 Nutrition Supplement
    7. January 2025
    8. December 2024
    9. November 2024
    10. National Pig Awards supplement
    11. October 2024
    12. September 2024
    13. August 2024
    14. 2024 Pig Health supplement
    15. July 2024
    16. June 2024
    17. Innovation supplement 2024
    18. Pig & Poultry Fair Guide 2024
    19. May 2024
    20. April 2024
    21. Buildings Supplement
    22. March 2024
    23. Pig Nutrition (Beyond Zinc)
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. National Pig Awards Supplement 2023
    29. October 2023
    30. September 2023
    31. Health Supplement
    Featured

    May 2025 issue of Pig World now available

    May 1, 2025
    Recent

    May 2025 issue of Pig World now available

    May 1, 2025

    April 2025 issue of Pig World now available

    April 4, 2025

    March 2025 issue of Pig World now available

    March 6, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
News

Morrisons pays tribute to farm workers in Christmas advert

Iain HoeyBy Iain HoeyNovember 15, 20212 Mins Read
LinkedIn Twitter Facebook Email

Morrisons will be paying tribute to farmers in its Christmas advert this year set around the character ‘Farmer Christmas’ and two young friends discovering ‘the other hero of Christmas’.

The 60 second TV advert tells a tale about Farmer Christmas who works ‘all year too’ in order to deliver a delicious Christmas feast to tables all over the country.

The advert follows the friends as they explore North Pole Farm, where the festive food is grown, before spotting Farmer Christmas’ version of a sleigh and the ‘reindeers’ he needs to transport everything.

The Christmas advert is part of the supermarket’s ongoing support for British farmers with other recent activity including the reduction of seasonal pork prices to help alleviate the pressures faced by pig farmers. It has also remain committed to only selling 100% fresh British meat and using British flour in its bakeries.  Since the start of the pandemic, Morrisons has also offered farmers a 5% discount.

As part of the Christmas campaign and to help tackle loneliness within communities, Morrisons is also giving away over a quarter of a million free Christmas cards for children to spread messages of hope during the festive season.

Rachel Eyre, Morrisons chief customer & marketing officer, said: “Told through the eyes of children, our advert reveals the ‘secret’ of the other star of Christmas – not Father Christmas but Farmer Christmas.

“It aims to celebrate and showcase all the hard work, skill and dedication that goes on behind the scenes to grow and make the food for Christmas throughout the year.

“From all the British farmers and growers we work with directly, to our 105,000 colleagues who are delivering, stocking, making and preparing fresh festive food, to bring our customers a Christmas feast for their table”.

The advert premiered on TV today (Monday 15th November) in ITVs This Morning with spots scheduled in The Great British Bake Off and Coronation Street on Tuesday night.  The wider campaign will run across social media, radio, digital and include in-store activations, as well as posters featuring its counter colleagues as Farmer Christmas’ magic helpers.

Share. LinkedIn Facebook Twitter Email
Previous ArticlePig sector suffered further heavy losses in Q3, as record feed costs continue to bite
Next Article Pilgrims UK buys lamb supplier Randall Parker Foods for Dalehead Foods Division
Iain Hoey

Read Similar Stories

Red Tractor appoints farmer as chair for the first time

May 23, 2025

US-China trade tensions creating opportunities for Brazil and Europe – RaboResearch

May 23, 2025

AHDB CEO to join Sofina Foods later this year

May 22, 2025
Latest News

Red Tractor appoints farmer as chair for the first time

May 23, 2025

US-China trade tensions creating opportunities for Brazil and Europe – RaboResearch

May 23, 2025

AHDB CEO to join Sofina Foods later this year

May 22, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Senior-Level Pig Stockperson – Ref 1742 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1471 West Sussex

    • West Sussex
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1740 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.