Mitsubishi responds to industry pressure over controversial Channel 4 documentary

Mitsubishi Motors has responded to industry pressure by saying it will not be associating itself with a controversial Channel 4 documentary, following pressure from the NPA and others across the industry.

The NPA, the Association of Independent Meat Suppliers (AIMS) and a growing number of individuals on social media called on the vehicle manufacturer to act as widespread anger was voiced across the farming industry over the documentary entitled, ‘How to Steal Pigs and Influence People’, due to be broadcast on Tuesday.

Amanda Gibson, the company’s press & public relations manager, said: “Mitsubishi Motors in the UK is a proud sponsor of Documentaries on Channel 4 but occasionally the subject matter can cause upset.

“We try to remain neutral on emotive topics. However, the upcoming documentary “How to Steal Pigs and Influence People” has the potential to cause distress therefore we will not be associating ourselves with this documentary.

“Mitsubishi Motors in the UK does not condone criminality or illegal and irresponsible activity in any form. We have no contact whatsoever with any of the participants of this documentary and do not support their actions.”

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.