Quality Meat Scotland (QMS) has launched a new website focusing exclusively on Scotland’s Specially Selected Pork (SSP) brand.
It is designed to suit “all levels of cooking ability” complete with pork-based recipes and tips on cooking SSP cuts.
In addition to the new SSP site, QMS has also launched a new “Scotch Kitchen” website as a one-stop-shop for all Scotch Beef and Scotch Lamb recipes, as well as hosting an “inspiration hub” providing culinary articles, seasonal recipes and top cooking tips.
Over 400 recipes and articles can be found on the Scottish Kitchen site as well as contributions from popular foodie bloggers, including Cygnet Kitchen and On the Plate.
The new SSP site, meanwhile, carries over 70 recipes, with QMS committing to regular updates of all content.
“I am confident the new websites will increase exposure of our digital consumer-facing content, especially when it comes to social engagement, with options to share each of our tasty recipes on Facebook, Pinterest and Twitter,” said QMS marketing controller, Suzie Carlaw.